Senior Marketing Operations Manager

February 15

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🦌 Connecticut – Remote

Although this job is listed in Connecticut, this company may be open to hiring remote in other states.

+4 more states

🏄 California – Remote 🦌 Connecticut – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🔔 Pennsylvania – Remote ☕ Washington – Remote

💵 $114.6k - $168.5k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

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Twilio

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Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience.Twilio has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.Founded in 2008, Twilio has over 5,000 employees in 26 offices in 17 countries and counting, with headquarters in San Francisco and other offices in Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London, Madrid, Munich, Malmö, Mountain View, Redwood City, New York City, São Paulo, Sydney, Melbourne, Singapore, Tallinn, and Tokyo.

telecommunications • API • cloud communications • SaaS • telephony

5001 - 10000 employees

📋 Description

• This role is a cross-functional team player responsible for architecting and managing the systems and processes that support the handoff of leads between Marketing and Sales. • Own and influence “the Lead Factory”. • Own the governance of lead routing and lead flow, and ensure there is no disruption to leads created and routed to Sales. • Document lead management process, enrichment, lead routing rules, and supporting technologies and integrations. • Implement and administer marketing technologies using best practices that primarily focus on demand creation and capture. • Own the integration between Marketo and Salesforce and troubleshoot any issues that arise. • Oversee and optimize the marketing technology stack, including Marketo, Salesforce, data enrichment technologies, and other relevant tools such as Qualified and Workato. • Embrace the “heart of marketing”. • Build strong working relationships with marketing and cross functional stakeholders.

🎯 Requirements

• 8+ years of Marketing Operations experience with a deep technical understanding of Marketo. • Understanding of typical B2B sales and marketing funnels, definitions, and processes. • Strong problem-solving skills to identify and address issues impacting lead handoff to Sales. • Experience across marketing tech stack including: CRM (Salesforce preferred), web chat (Qualified preferred), CDP (Segment preferred), enrichment tools (Clearbit, ZoomInfo), event management (Swoogo preferred), webinar (BigMarker preferred), and analytics (Tableau, Looker). • Experience with Marketo to Salesforce custom integrations and API webhooks. • Strong familiarity with marketing initiatives including implementing lead ingestion through website form fills, lead gen forms, and running enrichment to support accurate lead routing. • Excellent written and verbal communication skills with experience navigating complex organizations to generate buy-in for ideas.

🏖️ Benefits

• healthcare • 401(k) retirement account • paid sick time • paid personal time off • paid parental leave