Senior Director - Lifecycle, Growth, & MarTech
October 8
🇺🇸 United States – Remote
💵 $200k - $220k / year
⏰ Full Time
🟠 Senior
📈 Growth Marketing
🗽 H1B Visa Sponsor
Description
• Twin Health empowers individuals to reverse chronic metabolic diseases with innovative technology. • Oversee the member journey from acquisition to cross-channel campaigns. • Develop lifecycle marketing strategies aligned with clinical objectives. • Optimize member engagement through personalization and data-driven decisions. • Lead MarTech operations to enhance marketing systems and automation. • Utilize analytics to measure and improve campaign performance. • Manage a future team and foster cross-functional collaboration.
Requirements
• Bachelor’s degree in Marketing, Business, or related field. • 10+ years of experience in lifecycle marketing, MarTech, and B2B marketing (a plus). • Proven track record of developing and executing successful marketing strategies that drive engagement and retention. • Deep expertise in marketing automation tools, CRM systems, and analytics platforms. • Strong leadership and project management skills, with experience managing cross-functional teams. • Excellent communication skills, with the ability to influence and engage stakeholders at all levels. • Experience in lifecycle marketing for growth/early stage companies with experience across b2b2c • Experience in healthcare, health tech, and/or digital health is preferred.
Benefits
• A competitive compensation package in line with leading technology companies • As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments. • Opportunity for equity participation • Unlimited vacation with manager approval • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options • 401k retirement savings plan
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