Email Marketing Automation Specialist

August 6

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Upwards

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Upwards is a technology-driven care solutions company with a mission to make care accessible to all families.

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Description

• Develop and execute email marketing campaigns: Collaborate with cross-functional teams to understand campaign objectives and target audience. • Design and implement email workflows using marketing automation tools. • Create compelling email content and visuals catered to the different customers we serve to drive engagement and conversion. • Segment and target audiences: Utilize customer data and segmentation strategies to deliver personalized email experiences. • Conduct A/B testing to optimize email performance and increase conversion rates. • Analyze and report on campaign performance: Monitor key email marketing metrics such as open rates, click-through rates, and conversion rates. • Provide insights and recommendations based on data analysis to improve campaign effectiveness. • Create regular reports and dashboards to communicate results to stakeholders. • Optimize email marketing processes and systems: Stay up-to-date with industry trends and best practices in email marketing and marketing automation. • Identify opportunities for process improvements and automation efficiencies. • Collaborate with the marketing operations team to ensure data integrity and system integrations. • Collaborate with cross-functional teams: Work closely with the Marketing, Program Teams, and Product and Tech teams to align email marketing strategies with overall business goals. • Support other marketing initiatives and campaigns as needed.

Requirements

• 3+ years of experience in email marketing and marketing automation. • Proficiency in marketing automation platforms such as Vero, Hubspot, Marketo, or similar tools. • Strong knowledge of email marketing best practices, including segmentation, personalization, and A/B testing. • Analytical mindset with the ability to interpret data and make data-driven decisions. • Excellent written and verbal communication skills. • Detail-oriented and organized, with the ability to manage multiple projects and meet deadlines. • Keen eye for consistency in branding and copy.

Benefits

• Comprehensive Benefits - Medical, Vision, Dental, Short and Long Term Disability. • Parental Leave - Upwards provides a generous parental leave. • Monthly Fringe Benefits - Pick something fun for yourself! • 401K with a 3% Match - You invest in us, we are going to invest in your future. • Flexible Paid Time Off - We encourage you to take time for yourself. • Equity - We want our employees to be stakeholders. • Paid access to co-working spaces - Come join us at WeWork! • Stipend to outfit your home office - We are 100% remote, so find that comfy chair! • Yearly professional development stipend - We support career development for all employees.