Senior Manager - Lifecycle Marketing

October 11

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Ursa Major Skincare

WebsiteLinkedInAll Job Openings

11 - 50 employees

💄 Beauty

🛍️ eCommerce

💰 Series A on 2019-10

Description

• Ursa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. • Design a holistic lifecycle marketing program to nurture customers through each stage. • Work closely with the Senior Director of E-commerce to execute against the channel roadmap. • Ultimately drive customer retention, loyalty, and LTV. • Collaborate with creative and brand marketing teams for best-in-class brand experience. • Require deep understanding of user journeys, segmentation, and email/sms marketing. • Leverage data and customer insights to develop and execute strategies for loyalty.

Requirements

• Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers • Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed • Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments • Analyze customer data to identify key segments; develop targeted and personalized messages to keep customers engaged • Develop and operationalize an A/B testing program across campaigns to continuously learn and optimize • Monitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc. • Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty program • Collaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journey • Stay informed about industry trends and best practices in lifecycle marketing • Manage direct report and external partner relationships

Benefits

• 0-15% annual bonus based on individual and company performance • Health care benefits (medical, vision, dental) • Common share stock options • 401k with 4% match • 4 weeks vacation (20 days) + 2 “epic days” + work anniversary • 7 major federal holidays + 1 floating holiday • Summer & Winter Fridays • Parental leave policy - 12 weeks paid time off • Remote working plus up to $200/month for co-working space • $2,000 for continuing education/year • $150/year equipment stipend • Paid volunteer time off (20 hours / year) • Trips to Vermont / planned team events • Donation match program • Industry discounts • Free Ursa Major product