Senior Lifecycle Marketing Manager

4 days ago

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Vendr

WebsiteLinkedInAll Job Openings

procurement • saas • software pricing • software buying • software renewals

201 - 500

Description

• Own the lifecycle marketing strategy, roadmap and execution for free user engagement and growth, as well as marketplace users • Love coming up with creative copy that hooks readers and drives loyalty to the Vendr brand • Be a champion for the customer experience, unifying touchpoints across teams and systems to deepen customer and user engagement with Vendr • Work with Product, Growth, and Content teammates to develop creative conversion paths and strategies for building our contact database • Develop effective methodologies to segment users to personalize communications

Requirements

• 8+ years experience in lifecycle marketing, marketing automation, or email marketing in SaaS or consumer products companies. • Demonstrated experience owning lifecycle programs for PLG and/or two-sided marketplace companies (B2B or B2C). Lifecycle email at minimum, multi-channel preferred. • Expert-level experience in HubSpot and migrating to ESPs—you bring a perspective on the best tools for the target audience and their journey. You also love nerding out on dynamic content and A/B testing. • Experience working with data from DSPs (we use Segment) and CRM (we use Salesforce) to trigger hyper-targeted lifecycle programs. • A clear vision for measuring the impact of lifecycle marketing on customer acquisition and LTV, and proven experience setting up the reports and dashboards to visualize your KPIs.

Benefits

• Competitive Compensation: We offer a highly competitive salary and benefits package. • Growth Opportunities: Be part of a dynamic and growing team with numerous career advancement opportunities. • Innovation-Driven Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking. • Flexible Work Environment: Enjoy the convenience and work-life balance that comes with remote work. • Inclusive and Diverse Team: We value diversity and promote an inclusive culture where everyone can thrive.