Growth Marketing Lead

6 days ago

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Warp

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video streaming

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Description

• Lead Paid Marketing Strategy: Own and optimize paid and performance marketing channels, from planning through to execution, with a focus on delivering measurable results and maximizing ROI. • Lifecycle Marketing: Develop and refine lifecycle marketing initiatives to nurture leads and increase engagement, using insights and analytics to create personalized developer journeys. • Partnerships: Identify, establish, and grow strategic partnerships that amplify Warp's reach and appeal to developer audiences, focusing on channels that enhance product adoption and retention. • Analytics and Operations: Design and manage reporting frameworks to track and analyze key growth metrics. Ensure all campaigns are data-informed, leveraging insights to continuously improve strategies and tactics. • Reporting & Insights: Manage performance marketing goals, forecasting, tracking progress and reporting on key performance indicators. Develop and maintain dashboards and reports. Consistently share back insights from experiments or research to the rest of the organization. • Cross-functional Collaboration: Work closely with Product and Engineering teams to align on messaging, target audience, and shared goals, making sure our demand generation efforts are deeply integrated with product and brand initiatives.

Requirements

• 7+ years of experience in growth, demand generation, or performance marketing, with a strong focus on the developer audience. • Proven success managing paid channels (e.g., Google Ads, social media, programmatic), lifecycle marketing, and partnerships, ideally within a B2B or SaaS environment. • Strong analytical skills with experience in data-driven decision-making. You experiment and double down on the experiments that work. You like quickly validating concepts through MVPs. • Familiarity with the developer ecosystem, developer personas, and developer-centric messaging. • Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling messages for developers. • Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment. • You have a passion for learning more about the terminal and developer tools. • You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful. • Experience in developer tools, infrastructure, or related industries • Knowledge of tools like Google Analytics, Strapi, Metabase, Customer.io, Segment • You have experience coding • Fluent in SQL

Benefits

• Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board • Full Medical, Dental and Vision Benefits • Flexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL • 20-days of Paid Time Off • 12 US Holidays • 16 weeks of paid Parental Leave for both birthing and non-birthing parents • Twice-a-year company retreats • Monthly gym stipend • 401(k) • Pre-Tax FSA Health Savings Plan • Complimentary OneMedical membership