Associate Channel Marketing Manager - Auto & Hardware

March 21

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WD-40 Company

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WD-40 Company is a global manufacturer and distributor of maintenance products, known primarily for its multi-use product WD-40, which is used as a lubricant, rust preventative, and cleaner. The company markets a range of products under various brand names aimed at solving problems in the areas of maintenance and repair for both professional and household applications. WD-40 Company not only focuses on the efficacy of their products but also emphasizes sustainability and corporate responsibility in its operations.

Sales

501 - 1000 employees

Founded 1953

🛒 Retail

🛍️ eCommerce

📋 Description

• Develop and implement customer-specific marketing plans that align with broader brand and channel strategies. • Execute account-specific marketing activities, including special packs, POP displays, merchandising, and promotions. • Utilize shopper behavior data to craft targeted marketing programs that enhance the in-store and online shopping experience. • Work closely with sales, innovation, supply chain, and digital teams to ensure seamless execution and alignment with business objectives. • Strengthen customer relationships through customized, results-driven marketing programs that drive brand equity and category growth. • Measure and report on ROI, post-promotion analysis, and in-market activation results, providing insights for continuous improvement. • Stay ahead of competitive challenges by developing trade narratives and strategic recommendations that drive business growth. • Support sales teams with marketing insights and execution plans to enhance customer joint business planning efforts. • Oversee agency partners to ensure seamless execution of marketing initiatives.

🎯 Requirements

• 3+ years of experience in Sales and Marketing within the Consumer Packaged Goods (CPG) industry • Strong foundation in tactical execution, with the ability to develop strategic thinking over time • Proven ability to independently manage and execute retail marketing initiatives • Solid experience in trade marketing, category leadership, and shopper insights • Strong analytical skills to assess market trends, performance metrics, and ROI • Ability to manage multiple projects across different timelines while meeting deadlines • Experience working with cross-functional teams and external agency partners • Bachelor’s degree in Marketing, Business, Communications, or a related field • Up to 40% travel. • Must be authorized to work for any employer in the U.S. and should not require visa sponsorship now or in the future to legally work in the United States.