Associate Director - Data Strategy

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Wpromote

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We Turn Challengers Into Champions

Paid Search & Media • Creative Services • SEO • Earned Social • Content Marketing

201 - 500

Description

•We’re looking for an Associate Director of Data Strategy to join our fast-growing Technology team at Wpromote. •Help performance marketers extract more insight and performance from their data. •Support enterprise clients and consult on unique data solutions. •Guide clients in building a comprehensive data model and taxonomy. •Craft data solutions in partnership with technical experts to maximize utility. •Manage a team of Data Strategy Managers to enhance data services.

Requirements

•6+ years experience working in digital media and marketing environment •6+ years experience working with media data •Strong client-facing experience at a digital media or performance marketing agency or similar environment •A functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.) •Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis •Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms •Strong proficiency in Excel, Google Sheets, and Google Slides •Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences •Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously •Experience with Customer Data Platforms such as Tealium or Segment •Experience with Media Strategy & Optimization Methods •Familiarity with Data Privacy Regulations & Data Usage Guidelines •Experience with MarTech Architecture

Benefits

•Half-day Fridays year round •Unlimited PTO •Extended Holiday break (Winter) •Flexible schedules •Work from anywhere options* •100% paid parental leave •401(k) matching •Medical, Dental, Vision, Life, Pet Insurance •Sponsored life insurance •Short Term Disability insurance and additional voluntary insurance •Annual Class Pass Credits and more!