Director, Demand Marketing

4 days ago

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Wrike

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project management • team collaboration • task management • work management • Gantt charts

1001 - 5000

💰 $15M Series B on 2015-05

Description

• Drive Wrike’s integrated campaign strategy from ideation to execution. • Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cycles. • Collaborate with sales, sales development, and other partners to maximize the ROI of all campaigns, with pipeline as the primary KPI. • Develop and maintain a regular campaign measurement framework. Define campaign level KPIs and ensure optimization to demand generation funnel targets. • Establish and enforce best practices for lead management and lead follow-up. • Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders. • Successfully partner with other internal stakeholders to deliver campaigns on time and on budget. • Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment. • Manage and develop a best-in-class team of campaign marketers.

Requirements

• BA/BS or equivalent professional experience required • 7-10 years progressive marketing experience at a SaaS organization • Proven ability to tie marketing activities to results • Past marketing leadership experience • Ability to seamlessly operate at a strategic level while also understanding and being able to jump in on executional details • Experience running lifecycle marketing, email marketing, webinars, content marketing, digital marketing, and integrated campaign strategy • Understanding of KPIs and how to pull and analyze them • Experience using marketing automation platforms such as Marketo, Eloqua or Pardot

Benefits

• Medical, Dental, and Employer-Paid Vision Insurance • Life Insurance, Employer- Paid ST and LT Disability • 401K, FSA/HSA Benefits, and Legal Plan • Employee Assistance Program (EAP) • 12 Paid Holidays, 20 Days of PTO • 16 Hours of Volunteer Paid Time Off • Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents • Get connected with one of our many WERC groups! (Wrike Employee Resource Community)