Sales Packaging Manager

November 7

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Yahoo

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innovation • internet • technology • advertising • media

10,000+ employees

Founded 1994

📱 Media

💰 $4.8M Series B on 1995-11

Description

• The Sales Packaging Manager will play a crucial role in maximizing and optimizing revenue for the Yahoo Finance portfolio. • Monitor and track pitch activity by tentpole, franchises, and product to maximize revenue. • Develop and optimize direct monetization strategies in collaboration with Business Operations and Product/Content leads. • Drive innovation by creating new ad products and monetization opportunities, including new social platform offerings. • Partner with Finance content and product teams to innovate roadmaps that meet customer needs and empower Sales & Strategy initiatives. • Build go-to-market (GTM) strategies for finance solutions catalogs, collaborating with Solutions, GTM, and revenue operations teams. • Work closely with Product & Content strategy leads to understand and influence monetization-focused roadmaps and redesigns. • Communicate cross-functionally with Account Management, Ad Operations, Strategy, and Sales to inform on the latest packages and ad products. • Facilitate marketplace feedback from Sales & Solutions to impact future content and product strategies. • Develop GTM media plans and internal instructions for all finance direct-sold offerings. • Manage client-specific requests and changes to templatized Finance media plans. • Collaborate with Finance Strategy on client-specific proposals. • Partner with Pricing and Yield Management (PYM) to estimate supply, approvals, and pricing strategy for Property Advertising Programs. • Create templated media plans for tentpoles and franchises for deployment across a large sales organization.

Requirements

• At least 5 years of experience in ad sales/operations, product marketing, and/or account management for digital products or campaigns. • Ability to both think strategically and work in the details • Proven experience in managing direct revenue with a strong understanding of indirect revenue. • Strong communication skills and ability to collaborate cross-functionally. • Expertise in product and content strategy, with an ability to influence and evaluate roadmaps. • Experience in developing and executing go-to-market strategies. • Strong analytical skills with a focus on maximizing revenue opportunities. • Build-mentality with strong attention to detail and enthusiasm for continuous learning. • Strong analytical skills, including forecasting, impact assessment, and statistical analysis. • Deep understanding of how to productize and operationalize new products, partnerships, and monetization strategies. • Comfortable questioning conventional wisdom and eager to take initiative, with the ability to identify and develop creative solutions. • Ability to maintain current plans in the face of uncertain and shifting schedules and priorities. • Effectively prioritize and drive task execution in a fast-paced environment. • Solid communication and presentation skills; ability to communicate effectively across teams. • Strong understanding of new platforms, ad products, and monetization trends. • High proficiency in GSuite and other productivity tools.

Benefits

• Healthcare • 401K savings plan • Company holidays • Vacation • Sick time • Parental leave • Employee assistance program