Adapting Social is a full-service digital marketing agency with over 25 years of experience in helping businesses increase their revenue through tailored multi-channel marketing strategies. Founded in 2008, the company specializes in various services including web design, social media marketing, SEO, and lead generation. Their focus is on building brand credibility and driving results for small and mid-sized businesses by adapting to the ever-changing digital landscape.
Website Design • Digital Marketing • Search Engine Optimization • Social Media Management • Graphic Design
March 24
Adapting Social is a full-service digital marketing agency with over 25 years of experience in helping businesses increase their revenue through tailored multi-channel marketing strategies. Founded in 2008, the company specializes in various services including web design, social media marketing, SEO, and lead generation. Their focus is on building brand credibility and driving results for small and mid-sized businesses by adapting to the ever-changing digital landscape.
Website Design • Digital Marketing • Search Engine Optimization • Social Media Management • Graphic Design
• Engage Warm/Cold Leads: Reach out to warm leads from the WIX platform, helping them understand how our services can meet their needs. • Build Relationships: Connect with small business owners, understand their challenges, and present tailored digital marketing solutions. • Sales Process Management: Guide prospects through the sales process, from initial contact to closing the deal. • Client Communication: Use empathy and active listening to build trust and long-term relationships with clients. • Collaborate with the Team: Work closely with our marketing/leadership teams to ensure client satisfaction and smooth onboarding. • CRM Management: Keep track of your leads, interactions, and progress using our CRM system. • Responsibilities for Warm Leads Initial Contact: Respond to inbound inquiries promptly via phone, email, or chat. • Qualify the lead by understanding their specific needs, business goals, and pain points. • Nurturing the Lead: Provide tailored solutions by presenting relevant services (e.g., SEO, PPC, social media management, etc.) • Answer any questions or concerns the lead has about services, pricing, or timelines. • Schedule and conduct discovery calls or meetings to dive deeper into the lead’s objectives. • Proposal and Follow-up: Create and send custom proposals based on the lead’s needs. • Follow up persistently and consistently until a decision is reached, leveraging email, phone, and LinkedIn communication. • Maintain open communication throughout the proposal phase to address any last-minute objections or needs. • Closing the Deal: Negotiate pricing and contract terms. • Secure agreements and ensure all relevant paperwork is completed. • Ensure a smooth handoff to the account manager or onboarding team once the deal is closed. • Client Onboarding Assistance: Collaborate with the onboarding team to ensure the new client is set up for success, attending meetings if necessary. • CRM and Reporting: Keep CRM software updated with lead status, activities, and notes. • Report on lead status, deal progress, and closed sales to management. • Responsibilities for Cold Leads/Outreach Prospecting: Research and identify potential prospects through digital tools, social media, industry publications, and networks. • Build and maintain a target list of companies and contacts. • Utilize CRM systems to track and organize outreach efforts. • Signing up and attending trade shows that are industry specific. • Joining networking group and attending networking events. • Cold Outreach: Initiate outreach via cold calls, cold emails, LinkedIn messages, or direct mail. • Develop personalized outreach messages that highlight how the agency’s services can address the prospect’s potential pain points. • Follow a multi-touchpoint approach, using various platforms to build brand awareness. • Lead Qualification: Qualify cold leads through discovery questions to assess fit for the agency's services. • Move qualified leads into the sales pipeline and schedule discovery or qualification calls. • Pitching: Present the agency’s services, case studies, and relevant success stories during cold outreach. • Tailor the sales pitch to the prospect’s specific industry or business challenges. • Relationship Building: Maintain regular contact with prospects who show initial interest but aren’t ready to commit. • Engage in follow-up sequences to nurture leads and stay top of mind for future business opportunities. • CRM and Outreach Reporting: Record all outreach activities, responses, and progress in CRM. • Provide outreach activity reports, including the number of contacts made, follow-ups scheduled, and opportunities generated. • Feedback and Continuous Improvement: Collect feedback from cold outreach efforts to adjust strategies for improving response and conversion rates. • Continuously refine and optimize cold email scripts, call scripts, and outreach strategies.
• Strong desire to help small businesses grow through effective digital marketing. • Excellent communication and interpersonal skills, focusing on empathy and active listening. • Self-motivated, with the ability to work independently in a remote setting. • No formal education is required—just a passion for sales and helping others. • Must be authorized to work in the U.S. and live in any U.S. city. • Prior sales experience is a plus, but not required. • Basic understanding of digital marketing services (SEO, social media, web design) is preferred but not necessary. • Ability to quickly learn new tools and software, including CRMs and lead generation platforms. • Strong organizational skills and the ability to manage multiple leads and tasks simultaneously. • Positive attitude and the ability to handle rejection with resilience. • PipeDrive knowledge
• Unlimited Vacation Time • Gladiator of the Year, Winning a $3,000 Vacation (peer-nominated) • Winter Break from Christmas to New Year's • Generous Holiday Observances Including Your Birthday • Rewards for Every Work Anniversary • 401k Plan with company 2% matching after 12 months of full-time employment • A Remote and Hybrid Working Model • Comprehensive Insurance Plans • 12 Weeks of Parental Leave (adoption, fostering, and surrogacy included) • Access to Family Building and Fertility Benefits (up to 100% Coverage) • Bereavement Leave: Pregnancy Loss • Bereavement Leave: Family Loss • Pet Insurance • Auto Insurance with Farmers Insurance • Home Insurance with Farmers Insurance • Identity Theft Protection with TransUnion • Health and Wellness reimbursement • Education Benefits
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💰 Debt Financing on 2021-03
⏰ Full Time
🟡 Mid-level
🟠 Senior
🧑💼 Account Executive
🦅 H1B Visa Sponsor
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