Senior Account Manager - Programmatic

October 20

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Adlucent

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PLAs • Shopping analytics • Testing and optimization • Search marketing • Paid Social

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

Description

• Manage a portfolio of clients, serving as the main point of contact and building strong, trusted relationships. • Utilize expertise in DV360 to create, implement, and optimize programmatic campaigns that align with client objectives. • Lead campaign building, management, and optimization, ensuring KPIs are met or exceeded. • Conduct in-depth data analysis to extract insights, develop recommendations, and drive strategic decision-making. • Collaborate closely with cross-channel teams to ensure cohesive strategies and alignment across different advertising channels. • Assist in pitching programmatic solutions to prospective clients, demonstrating a deep understanding of DV360 capabilities. • Perform comprehensive creative analysis and testing, identifying opportunities to enhance campaign performance. • Demonstrate exceptional problem-solving skills by identifying and resolving technical issues related to 3rd party tags, API feeds, and reporting tools. • Exhibit strong decision-making skills when faced with complex challenges, ensuring optimal client outcomes. • Stay up-to-date with industry trends and advancements, and adapt strategies to remain at the forefront of programmatic advertising. • Leverage technical skills to work with analytics tools, ensuring accurate tracking and reporting for campaign performance. • Collaborate with the SEM and paid social teams to leverage insights and enhance overall paid advertising efforts.

Requirements

• 5+ years experience managing strategy and execution for DV360 accounts spending $100K/mo+ • Proven track record of managing programmatic campaigns in DV360 with hands-on experience in campaign building, management, and optimization. • Strong data analysis skills with the ability to derive actionable insights from complex datasets. • Excellent client management skills, including the ability to pitch solutions and build lasting relationships. • Strategic thinker with a deep understanding of the programmatic advertising landscape and trends. • Exceptional communication skills, both written and verbal, with the ability to present insights and recommendations clearly. • Self-starter who can work independently, demonstrate initiative, and lead projects. • Strong technical skills in analytics tools and reporting platforms. • Strong problem-solving skills and the ability to make informed decisions quickly. • Agency experience involving display, video and programmatic and other digital media as well as client relationship management • Working knowledge of programmatic campaign workflow including setup, management, and reporting

Benefits

• Competitive salary • Comprehensive Full-Time Benefits (Medical, Dental, Vision, Life) • 401(k) with Company Match • Training and Career Development • Generous Paid Time-Off and Flexible Schedules • Named “Best Places to Work 2022” by Built In Austin