Content Lead

January 21

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aecc

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AECC is a global student recruitment and education marketing company that partners with educational institutions worldwide. With over 850 university partnerships and 60,000 students enrolled, AECC aims to be a top-tier global student recruiter, enabling transformative educational journeys. The company operates 51 offices in 15 countries and offers services such as student onboarding, institution marketing, and event hosting to connect prospective students with universities. AECC's expertise in international education has made it a strategic partner for many institutions, including the University of Windsor, and the company is committed to redefining technology in the field of international education.

Education Consultancy • International student recruitment • Career Counseling • Admission Guidance • Overseas Visas

501 - 1000 employees

📚 Education

🎯 Recruitment

📋 Description

• Develop and execute a strategy aligned with business goals. • Use the Jobs-to-Be-Done (JTBD) framework to shape user-focused content. • Conduct competitor analysis to identify gaps and opportunities. • Plan content for all customer journey stages. • Stay updated on SEO trends and algorithms. • Align content with user intent and optimize for ranking opportunities. • Audit and refine content for relevance and performance. • Ensure engaging, audience-tailored content with a consistent tone and credible sources. • Leverage storytelling and collaborate with UX and product teams for effective delivery. • Provide editorial oversight and guide internal and external contributors. • Structure content for seamless addition of infographics and videos. • Collaborate with design teams to enhance visual elements. • Conduct primary and secondary research for unique insights. • Optimize metadata and headers for improved rankings and accessibility. • Track and report performance metrics using analytics tools. • Coordinate with SEO, marketing, UX, product, and sales teams. • Maintain workflows, calendars, and brand guidelines for timely and consistent delivery.

🎯 Requirements

• Proven track record of creating content that performs well in search engines and engages well with users. • Experience in managing large-scale content teams. • Familiarity with global education, study abroad programs, and related topics. • Knowledge of content accessibility standards. • Background in News or Media Companies: Experience in creating compelling content while maintaining editorial values and guidelines.