Public Relations Director

2 days ago

🇺🇸 United States – Remote

💵 $120k - $180k / year

⏰ Full Time

🔴 Lead

🎙️ Public Relations (PR)

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Description

• Develop and execute communications and PR Strategies: Create and implement impactful communications and PR campaigns that align with the company’s goals and vision. • Lead Rebranding Efforts: Take ownership of the company's rebranding initiative, ensuring consistency across all communications channels. • Build and Leverage Relationships: Utilize existing media, influencer, and industry connections to amplify the brand's voice. • Crisis Communications Management: Act as the primary point of contact for crisis communications, safeguarding the company’s reputation. • Content Creation and Messaging: Find and craft compelling stories for use in shared, earned, and owned channels; develop messaging for consistent communications to various audiences. • Executive Visibility: Pitch and secure speaking engagements to raise the visibility of company leadership. • Collaborate Across Teams: Work closely with marketing, product, and executive teams to ensure cohesive messaging. • Measure and Report: Track the effectiveness of PR campaigns and provide regular reports to stakeholders.

Requirements

• 8+ years of experience in public relations, preferably in insurance, finance, or a related industry. • Proven track record of successful rebranding campaigns. • Established relationships with local, trade, and national journalists with recent media placements. • Previous experience supporting executive visibility work. • Strong leadership and project management skills. • Experience counseling executive leadership. • Exceptional written and verbal communication. • Ability to thrive in a fast-paced, dynamic environment.

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