Marketing Strategy Lead - Biopharma Production

6 hours ago

🇺🇸 United States – Remote

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🏖️ New Jersey – Remote

Although this job is listed in New Jersey, this company may be open to hiring remote in other states.

+3 more states

🏄 California – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🔔 Pennsylvania – Remote

💵 $99k - $164k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Avantor

WebsiteLinkedInAll Job Openings

Life Science • Advanced Materials • Pharmaceutical Chemicals • Biopharmaceutical Chemicals • BioMaterials

10,000+ employees

Founded 1904

🔬 Science

🧬 Biotechnology

⚕️ Healthcare Insurance

Description

• Develops insight-based strategic marketing plans for Biopharma Production customer persona that show a clear line between market understanding, competitor analysis, and customer insight through to the recommendation for customer segmentation, positioning, and messaging; requires: • Ongoing monitoring and analysis of market and technical trends, as well as competitors • Ability to translate qualitative and quantitative insight into key customers into actionable insights • Close collaboration with the Communications Team: Ensure that the communication and tactical plans developed by the Communications Team closely align with the intent of the strategic marketing plan • Work with cross-functional partners in R&D, Product Strategy, Product Management, and Commercial, as well as with external agency partners to provide guidance and content for campaigns and tactics • Work closely with the R&D, Product Strategy, Product Management, Commercial, and Communications teams to successfully bring new products (New Product Introductions) to market: Translate product benefits and customer needs into compelling marketing messaging; position the new product within the overarching customer persona benefit to maintain consistency and clarity with customers • Partner with cross-functional teams to ensure all necessary pieces are in place for a successful launch • Partner with Communications team to develop MarCom collateral to support NPI launch • Develop sales training materials in partnership with the Sales Leadership; lead trainings to equip salesforce with compelling messaging and technical facts for optimal customer interactions • Ensure regional teams are leveraging global strategy and communications materials in their local efforts • Partner closely with regional marketing/sales leadership to make sure they understand the Global Marketing Strategy for the specific workstream and are aware of all available materials and guidance • Coach regional teams on implementing global strategy locally

Requirements

• Bachelor’s Degree in Life Sciences, Marketing, Business • 5+ years’ experience in biopharma/pharmaceutical strategic marketing • 5+ years’ demonstrated experience in marketing strategy fundamentals (positioning, messaging, customer segmentation, content development, campaign measurement) • Track record of leading initiatives requiring organizational change/mindset shift, and/or marketing process development/implementation