Growth Hacker

4 days ago

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Booksy

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Booksy is a digital platform that connects customers with beauty and wellness service providers, such as hair salons, barbershops, nail salons, skincare specialists, and massage therapists. It offers users the convenience of booking appointments online with various service providers in cities around the world, enhancing the way beauty and wellness businesses operate by providing them with tools to manage appointments, client relationships, and marketing. Booksy aims to simplify the process of finding and scheduling beauty and wellness treatments, making it easier for customers to discover and engage with local professionals.

Smart Scheduling • Personal Care Industry • mobile apps • marketplaces • software development

51 - 200 employees

Founded 2013

💄 Beauty

🧘 Wellness

☁️ SaaS

💰 $70M Series C on 2021-01

📋 Description

• Your career as a Growth Hacker at Booksy will give you the opportunity to drive local growth, build community, and amplify our brand in the United States. • Working closely with the Director of US Marketing, you'll be responsible for designing and implementing growth activities that incrementally drive acquisition, user engagement, and marketplace revenue growth within core cities in the US. • You'll leverage a range of unconventional, low-cost, and scalable tactics across various marketing channels and customer touchpoints to rapidly grow the marketplace locally. • You'll be excited by the prospect of identifying new growth opportunities and leading the delivery of innovative local marketing campaigns.

🎯 Requirements

• Demonstrable experience in growth hacking, performance marketing, or growth-focused roles, preferably in marketplaces, SaaS, or wellness/beauty industries. Experience in both B2C and B2B growth strategies is a plus. • Proficiency in digital marketing tools (Google Ads, Facebook Ads, etc.), A/B testing platforms, analytics tools (Google Analytics, Mixpanel), email marketing platforms (Mailchimp, Klaviyo, Iterable), social media management tools (Hootsuite, Buffer, Meltwater) and Outbound Sales tools (Outreach, Salesloft, auto/predictive dialers) and social media automation (Phantombuster, ManyChat). • Strong analytical mindset: Ability to dive deep into data to track, measure, and optimize campaigns. A/B testing, cohort analysis, and understanding key metrics like CAC (Customer Acquisition Cost) and LTV (Lifetime Value) are essential. • Creative and Innovative Thinking: You thrive on pushing boundaries and are not afraid to experiment with new, creative approaches to growth. Ability to think outside the box while keeping a strong focus on results. Comfortable with ambiguity and able to work independently. Ability to manage multiple initiatives simultaneously while meeting deadlines. • Deep understanding of local culture(s), trends, and behavior in the wellness space. Ability to adapt global marketing strategies to the local market.

🏖️ Benefits

• Comprehensive health, dental, and vision coverage. • Secure your future with our 401K match program. • Generous parental leave policy to support your family; 12 weeks paid after 12 months with Booksy • Unlimited PTO for a healthy work-life balance. • Flexible work arrangements, including full-time remote work. • Pet insurance to help take care of your furry friends.