Director of Search Strategy

March 25

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

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Bounteous

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Bounteous is a digital solutions firm known for its co-innovation model, which assists leading brands in navigating digital transformations and enhancing user experiences. The company partners with businesses from various sectors such as financial services, healthcare, telecommunications, retail, and convenience, to deliver data-driven solutions. Bounteous offers expertise in areas including artificial intelligence, data analytics, digital commerce, and cloud enablement, helping its clients harness technology for sustained growth and brand loyalty. With a global presence, Bounteous is dedicated to creating personalized and effective digital strategies that drive business success.

501 - 1000 employees

Founded 2003

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

💰 Private Equity Round on 2021-08

📋 Description

• Job Title: Director of Search Strategy (SEM & SEO) • Location: Remote, U.S. & CA • We are seeking a Director of Search Strategy to create big-picture digital solutions and deliver transformational brand experiences for our clients. • This person will work within our Digital Marketing Activation team and will be responsible for leading holistic search strategies, as well as assisting our Senior Director of Digital Experience Optimization with achieving channel goals and growth. • The Director of Search Strategy is responsible for leading digital strategy and teams across paid and organic search channels, driving business growth, team development, and client success as a critical part of our Digital Experience Optimization leadership team. • If you are passionate about collaborating with curious minds to help solve complex problems that help clients grow their business, then we want to hear from you! • Role and Responsibilities • Lead, develop, and present proposals and strategies to clients, demonstrating the value and impact of SEO and paid search initiatives, whether individually or holistically • Take a data-driven approach, leveraging complex data sets to derive insights and measure success and business impact across search channels • Manage and mentor a team of SEO and paid search professionals, fostering a culture of growth and expansion, collaboration, innovation, and continuous improvement • Demonstrate the ability to collaborate and communicate effectively cross-functionally across multiple stakeholders to solve complex business problems for our clients • Collaborate closely with CRO, UX, and content teams to develop high-performing landing pages, copy, and quality customer experiences to drive conversion growth and deliver quantifiable, meaningful business results for our clients • Develop omni-channel paid campaign strategies and optimizations to drive the full acquisition journey • Showcase the value and efficiency of a unified search program combining SEO and paid search channels integrating CRO testing for overall search performance and ROI • Be proactive and collaborate closely with business development and client service teams to identify opportunities and outline strategies for growing new business revenue across SEO and SEM, among prospective clients as well as within existing accounts.

🎯 Requirements

• 9+ years of related experience in Search (SEM and SEO) with a proven track record of driving business growth from search channels. • Digital-first agency experience required. • Relevant certifications and 5+ years experience of buying media at scale in search engine marketing (SEM/PPC) tools and platforms, including Google Ads, Microsoft Advertising, and various DSPs (e.g. SA360, Google Adwords, Amazon Ads, etc.) • Relevant certifications and 4+ years experience working with SEO tools such as SEMRush, aHrefs, Google Search Console, ScreamingFrog, Yext, Lighthouse, and Google Business Profile (formerly Google My Business) • Strong leadership and team management skills, proven success building and developing high-performing teams • Demonstrated success leading enterprise-level paid search and SEO comprehensive strategies at scale • Deep knowledge in media buying and optimization, PPC campaign management, local search, technical SEO, and performance optimization • An analytical mindset; ability to leverage cutting-edge technologies, AI, scripts, and automation tools to take a data-driven approach to measuring ROI and optimizing campaign performance • Extensive experience working with Google Analytics and/or Adobe Analytics, data APIs, executive dashboard and campaign performance reporting to ensure end-to-end funnel conversion tracking and integrate multiple data sources including 1P data • Experience with retail media buying, PPC, and search campaign management at scale across Google Ads, Merchant Center, Amazon, and more • Self-motivated, responsive, professional, and dedicated to customer success • Possess an innovative, proactive, problem-solving, and solution-oriented mindset • Exceptional organizational, presentation, and verbal/written communication skills • Ability to thrive in a fast-paced team environment that values accountability, continuous learning, and agility • Familiarity with RFP processes • Bachelor's degree in Marketing, Advertising, Computer Science, Information Technology, related field, or equivalent work experience strongly preferred