Marketing Data Analyst

March 15

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BPD

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BPD is a business consulting firm focused on delivering technology-enabled and AI-infused services to the healthcare industry. They specialize in branding, reputation management, marketing, and performance measurement, all aimed at improving health outcomes for more people. BPD partners with leading healthcare organizations to drive transformative change and deliver measurable results.

Hospital Marketing • Medical Device Marketing • Marketing Strategy • Branding • Service Line Campaigns

51 - 200 employees

Founded 2002

⚕️ Healthcare Insurance

📋 Description

• Reports to: Director, Data & Analytics • Years Experience: 2+ Years • Department: Data Solutions & Analytics • Location: Virtual First • BPD is looking for a Marketing Data Analyst to join our growing Data Solutions & Analytics team. • This role will be responsible for performing a variety of analyses supporting discovery, campaign planning, and measuring the impact of our initiatives and programs against set goals. • The successful candidate collaborates across teams to identify analytics approaches, sources and analyzes data, designs solutions, and delivers analysis and insights to internal teams and external clients. • The work includes analyzing performance data, identifying actionable insights and trends, and then collaborating with internal teams to implement research-backed decisions in the marketing process. • While marketing measurement planning and reporting are the primary focus, this position will participate in various other analytic projects as needed.

🎯 Requirements

• Bachelor’s degree in marketing, statistics, or a quantitative discipline. • 2+ years of work experience in digital media or marketing analytics (or academic equivalent). • 2+ years experience with at least 1 BI tool (Sisense, Tableau, Google Data Studio, Datorama, Looker, Power BI, or other). • Experience building and automating management level reporting. • Familiarity with website tagging and tracking using GTM, Google Analytics, or Adobe Analytics. • Experience with web analytics, web optimization, or data management platforms. • Excellent analytical skills and a high degree of business acumen. • Outstanding verbal and written communication abilities, combined with exceptional presentation skills. • Proven ability in handling concurrent projects with attention to detail and accuracy. • Expertise in interpreting large amounts of data from various sources to analyze performance. • Very high attention to detail and ability to synthesize large amounts of data into actionable information. • Curious and interested in solving multi-dimensional problems. • Ability to contribute individually and participate in cross-functional teams with a positive attitude. • Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients. • Motivated by the role we play in helping healthcare organizations improve the lives of people they serve.