Hospice • Healthcare Management • End of Life Education • Social Work • Physician Services
October 20
Hospice • Healthcare Management • End of Life Education • Social Work • Physician Services
• Responsible for establishing and maintaining positive relationships with customers and referral sources • Adheres to all laws, statutes and regulations regarding anti-kickback, lawful marketing activities, patient solicitation, and accurate marketing materials • Employs marketing and promotional initiatives to achieve budgetary volume projections • Establishes and maintains positive working relationships with current and potential referral sources • Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs • Maintains comprehensive working knowledge of Cabrillo Hospice markets including government agencies, key referral sources, and competitors' market positioning • Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel • Assists customers in accessing community resources should services not be provided by Cabrillo Hospice
• Bachelor's degree in Marketing, Business Administration, or related field • Master's degree preferred • At least three (3) years’ experience in health care marketing management preferably in hospice care operations • Ability to market aggressively and deal tactfully with customers and the community • Demonstrates good communication skills, negotiation skills, and public relations skills • Demonstrates autonomy, organization, assertiveness, flexibility, and cooperation in performing job responsibilities
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