Senior Product Marketing Manager

September 27

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Colibri Group

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Appraisal • Distance Learning • Business • Teachers • Nurses

1001 - 5000

Description

•At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole. •We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets. We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned professionals. •The Senior Product Marketing Manager is a strategic leader responsible for driving the go-to-market (GTM) strategy, product positioning, brand management, and customer engagement initiatives for the company’s product portfolio, with a strong emphasis on eCommerce. This role bridges the gap between product development, marketing, sales, and customer success to ensure products meet market demands, are positioned competitively, and resonate with target audiences while maintaining consistent brand identity across all channels, particularly in the digital commerce space.

Requirements

•Bachelor’s degree in Marketing, Business, or a related field. •5-7 years of experience in product marketing, brand management, and eCommerce, with a proven track record of leading successful GTM strategies in a digital or eCommerce environment. •Strong understanding of eCommerce platforms, digital marketing strategies, market research, positioning, and messaging principles. •Experience optimizing product visibility, sales performance, and customer experience with Shopify direct-to-consumer channel. •Excellent communication, storytelling, and presentation skills, with an ability to build and protect brand integrity across digital channels. •Ability to collaborate with cross-functional teams and influence decision-making in both traditional and digital commerce environments. •Proficiency in eCommerce tools, digital marketing automation platforms, CRM software, and data analysis.