Brand Manager - Connected

4 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $80k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💃 Brand Manager

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Connected Cannabis Co.

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Connected Cannabis Co. is a cannabis company offering premium indoor cannabis products, including flowers, vapes, and edibles. They operate retail stores in cities such as Stockton, Sacramento, and San Francisco, and offer online delivery and retail pickup options in California, Arizona, and Florida. They are known for high-quality products such as live resin cartridges and pre-rolls, and they partner with others like Lost Farm for limited edition strain-specific edibles. Their offerings include a range of strains featuring indicas, sativas, and hybrids.

Cannabis • Customer Service • Agriculture • Supply Chain

201 - 500 employees

Founded 2012

🛒 Retail

💰 Debt Financing on 2021-04

📋 Description

• About Us: Connected International, Inc. (Connected Cannabis Co.) is a leading vertically integrated cannabis company. • About the Job: As the Brand Manager, you will develop and manage the Connected brand image in the cannabis market. • Brand Strategy Development: Develop and implement brand strategy that includes market analysis and consumer insights. • Campaign Management: Lead creative campaigns and monitor performance for data-driven adjustments. • Product Launches: Initiate the launch of new products and strains. • Trade Marketing: Create and manage marketing materials for trade shows and events. • Sales/Retail Collaboration: Work with sales teams and key retail partners to understand market demands. • Education and Compliance: Stay updated with cannabis laws to ensure compliance. • Brand Performance Presentations: Prepare and present monthly reports on brand performance. • Customer Insights: Conduct consumer research to understand preferences and feedback. • Competitive Analysis: Monitor competitors’ activities and report to marketing team. • Overall Execution of Brand Marketing: This includes social media, content creation ideas, and campaigns. • Long Term Planning: Support annual operating plan and long-term strategic planning. • Asset Management: Manage our digital assets library and create training materials.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A background in botanical sciences or a cannabis-related field is a plus. • Minimum of 3-5 years of brand management experience, preferably in the cannabis, pharmaceutical, alcohol, or related regulated industry. • Strong understanding of the cannabis market, consumer trends, and legal landscape. • Proven ability to manage multiple projects simultaneously with strict adherence to deadlines. • Excellent communication, interpersonal, and negotiation skills. • Proficiency in data analysis and performance metrics. • Creative mindset with a strong ability to think strategically and execute effectively. • Proficient in Microsoft Office, G-suite, Slack and experience with marketing automation tools is a plus. • Valid CA Drivers License

🏖️ Benefits

• Competitive Pay and Stock Options • 401 (k), Medical, Dental, Vision, Employee Assistance Program • PTO, Flexible Schedules, Work-Life Balance • Career Growth and Internal Advancement Opportunities • Chance to work in an exciting new start-up industry with awesome people!