Senior Public Relations Manager

March 13

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Credit Acceptance

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Credit Acceptance is a company that specializes in providing auto financing solutions to individuals, including those with bad credit history or no credit history at all. With over 50 years of experience, Credit Acceptance has helped more than 4 million consumers secure financing for vehicle purchases. The company operates a network of over 15,000 dealers and offers customers the ability to pre-qualify for auto financing, which does not impact their credit score. Furthermore, Credit Acceptance provides educational resources and tools, such as payment and auto price calculators, to assist customers in managing their finances and understanding their credit options. The company's mission is to drive possibility by offering financial solutions that give individuals the opportunity to improve their financial situation and secure reliable transportation.

The Credit Acceptance program gives our network of nationwide participating car dealers the ability to deliver credit approvals to every consumer within 30 seconds, 24/7.

1001 - 5000 employees

Founded 1972

💸 Finance

💳 Fintech

📋 Description

• Develop a comprehensive public relations strategy to enhance the company’s image and reputation as well as build our brand • Work with senior leadership, cross-functional teams, and external partners to execute against the strategy • Cultivate and maintain strong relationships with media outlets, journalists, and influencers to secure positive coverage • Craft press releases, media kits, and other communication materials to effectively communicate key company narratives and achievements • Develop and maintain key messaging documents and ensure spokespeople are prepared and media-trained for each opportunity • Develop thought leadership approach, supported by existing or sourced data, to position the company and its leaders as an expert in financial services • Monitor, analyze, and develop reporting on media coverage, industry trends, and competitor activities to inform communication strategies • Work with talent acquisition teams on plans to amplify our award-winning culture through distinct value propositions and activities that improve recruiting outcomes • Develop and maintain crisis communication plans, ensuring the organization is prepared to respond effectively to potential issues

🎯 Requirements

• Bachelor’s degree in communications, public relations, or related field (or equivalent experience in key knowledge areas) • Proven experience (10+ years) in a communications role with a focus on external public relations, with at least 3-5 years of experience in a PR agency

🏖️ Benefits

• Excellent benefits package that includes 401(K) match • Adoption assistance • Parental leave • Tuition reimbursement • Comprehensive medical/ dental/vision • Many nonstandard benefits that make us a Great Place to Work