Regional Key Account Manager

3 days ago

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OLIPOP PBC

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Description

• The Regional Key Account Manager – SoPac will be responsible for taking ownership of all SoPac Regional Accounts: WinCo, Stater Bros, Smart and Final, Harmon’s, Erewhon, Gelson’s, Bristol Farms, etc. • They will foster relationship growth and trust with our Category Managers to help drive increased revenue growth and profitability, while collaborating with the broader OLIPOP team. • Responsible for all aspects of business related to all SoPac Regional Accounts. • Create the strategy for all promotional SoPac + PNW Regional Accounts. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales. • Responsible for leading the charge on all new item / innovation presentations to retailers, to ensure we’re getting our newest flavors & product lines out to retail as quickly and seamlessly as possible. • Gain new distribution in our white space, lead the new customer set-up and onboarding process for these accounts/banners. • Create strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level in order to drive success. • Work with distributors, who currently service the SoPac Regional Accounts and monitor POs to ensure reset orders are placed and fulfilled on time for resets. Continually evaluate the route to market and make strategic decisions to move business direct when possible. • Monthly meetings with our Demand Planner and Ops team to ensure accurate forecasts with timely communication to meet our production lead times. • Drive key strategies while leveraging syndicated data, consumer and retailer insights. • Work cross functionally with our trade marketing team to organize marketing activations to drive brand awareness & coordinate key programs. • Managing broker partner relationships to ensure all specified retailer KPIs are achieved. • Responsible for reporting directly to our Director of Sales West on a weekly basis with your retailer status and focus. • Create presentations for the leadership team on a consistent basis in regards to your key account priorities, goals, strategy, and initiatives. • Occasional travel required to tradeshows, in person meetings, offsites, etc.

Requirements

• Minimum of 4 years of experience with a working knowledge of the ins and outs of SoPac Regional Accounts and the CPG industry. • Trade & Promotional experience required: experience negotiating with retailers and controlling retail pricing. • Clean driver’s license, reliable transportation, and proof of insurance. • Ability to take initiative and work autonomously – you can run with something from beginning to end. • Ability to present and effectively communicate brand story and strategy of an organization to key stakeholders. • Strong negotiation capabilities, with experience navigating challenging scenarios to find a win-win. • Demonstrated analytical capabilities, inclusive of drawing insights and gaps through syndicated data, retailer data and consumer insights. • Cross-functional collaborator, with experience working across marketing, shopper marketing and retailer teams for a mutual goal. • Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication, presentation and negotiation skills. • Competence in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred. • Excel Intermediate Proficiency required: pivot tables, formulas and data analysis.