Senior Director - Marketing Technology

3 days ago

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Driven Brands Inc.

WebsiteLinkedInAll Job Openings

Retail • Automotive Aftermarket • Franchising

5001 - 10000 employees

Founded 1972

💰 Post-IPO Debt on 2022-10

Description

• As the Senior Director of Marketing Technology, you will spearhead the development and execution of cutting-edge marketing technology strategies that enhance customer engagement and drive business growth. • Your role focuses on leveraging technology to optimize our marketing efforts and improve the consumer experience across all digital and physical touchpoints. • Develop and implement a comprehensive marketing technology strategy that aligns with the company’s goals and market dynamics. • Lead the integration and utilization of marketing technologies such as CRM systems, data analytics platforms, content management, commerce solutions and digital marketing tools. • Oversee the marketing technology team, providing guidance and mentorship while fostering an environment of innovation and high performance. • Collaborate with Driven Brands line-of-business leaders, IT, sales, and marketing departments to ensure a seamless flow of data and consistent customer experiences. • Manage vendor relationships, ensuring that contracts and performance metrics meet the strategic needs of the business. • Stay abreast of new trends and technologies in the marketing tech landscape, recommending and driving adoption of innovations that can provide competitive advantage. • Define and monitor key performance indicators (KPIs) such as system adoption rates, campaign ROI, and customer engagement levels to evaluate the effectiveness of marketing technologies.

Requirements

• Bachelor’s or Master’s degree in Marketing, Information Technology, Business Administration, or a related field. • At least 7 to 10 years of experience in marketing, with a significant focus on marketing technologies in a leadership role. • Experience executing strategic customer journey mapping within consumer facing website properties. • Proven track record of implementing successful marketing technology strategies and solutions. • Strong understanding of CRM systems, CDP, data management platforms, and digital marketing tools. • Excellent leadership and team management skills, with the ability to inspire and lead cross-functional teams. • Skills: Strategic thinker with excellent analytical and problem-solving skills. • Robust communication and interpersonal skills to effectively liaise with different departments and stakeholders. • Strong project management skills, with a proven ability to manage multiple projects simultaneously and meet deadlines. • Adaptability and flexibility to manage shifting priorities and challenges in a fast-paced environment.

Benefits

• Competitive salary and comprehensive benefits package. • A dynamic work environment with a strong sense of community and collaboration. • Opportunities for professional growth and advancement. • A culture that values innovation, efficiency, and forward-thinking approaches.