Account Manager - Google and Facebook Ads

October 20

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Four15 Digital

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customer acquisition • lead generation • user acquisition • SEM • PPC Advertising

11 - 50

Description

• The Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives. • This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms. • The Account Manager is expected to ‘own’ client communication, including email, face-to-face, and video conference meetings. • They will present deliverables, campaign strategies, and tactics on a recurring basis. • Understand the client’s product and their marketing objectives and goals. • Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team. • Work closely with other internal and external departments to develop fully integrated search campaigns. • Establish and update budgets caps and ensure accounts are pacing properly. • Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. • Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts.

Requirements

• 3+ plus years of paid campaign management experience required • Bachelor’s Degree (Math or Linguistic discipline preferred) • Experience with Google Analytics • Extensive experience with Google AdWords Editor and Bing Ads Editor • Knowledge of all PPC metrics and definitions • Technical and analytical mindset • High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack) • Google Certification (Fundamentals), Analytics and Advanced Certification is a plus • Excellent attention to detail and the ability to effectively multi-task • Excellent written communication and interpersonal skills • Experience with Bid Management tools such as Marin or QuanticMind is preferred • Experience with 3rd party tracking SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to) • Multi-lingual is a plus

Benefits

• Better than Competitive compensation plans to increase your salary + bonus opportunities • 401K match • PTO that helps support work-life balance • Paid holidays • Medical Benefits • Health • Dental • Vision • 100% remote • Milestone celebrations for you and your team • Health & Fitness challenges • Celebrate “4/15 Day” each and every year! • Company-sponsored lunches • Quarterly team bonding events (including off-sites and volunteer opportunities) • Unlimited career potential