Audience Development Director

November 2

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Fragment Media Group

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online media • science • internet news • agency

11 - 50

Description

• The Audience Development Director will be responsible for driving audience growth across multiple digital platforms with a focus on social media and YouTube. • Develop and execute strategies to grow audiences on YouTube, with a focus on organic growth, engagement, and content optimization. • Manage and optimize social media campaigns to increase audience size, engagement, and brand presence across platforms like Instagram, TikTok, and Facebook. • Analyze content performance data to adjust strategies and improve reach, engagement, and conversion rates. • Collaborate with content creators, marketing, and editorial teams to ensure that content is optimized for audience growth. • Liaise with the sales and marketing teams to coordinate growth campaigns. • Monitor industry trends and incorporate best practices into the company's digital strategy. • Report regularly on key performance indicators and growth metrics, providing insights and recommendations.

Requirements

• Proven experience growing social media audiences, particularly on YouTube. • Strong understanding of social media algorithms, trends, and best practices. • Familiarity with YouTube SEO, content optimization, and analytics. • Data-driven mindset with the ability to analyze performance and adjust strategies accordingly. • Experience using analytics tools (e.g., YouTube Analytics, Google Analytics, social media insights). • Excellent communication, organizational, and project management skills. • Creativity and a passion for engaging online communities. • 3+ years of experience in audience development, social media management, or digital marketing. • Experience working in media, entertainment, or a related field.