Growth Marketing Manager

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FreeWill

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Planned Giving • Development • Marketing • Technology • Estate Planning

51 - 200

💰 $30M Series B on 2022-03

Description

• FreeWill is revolutionizing estate planning with Estately, a new platform for financial advisors (FAs). • We're searching for a passionate Growth Marketing Manager to join our mission and build a thriving B2B pipeline from the ground up. • This is the first marketing role within the Estately team, which functions as an early-stage startup within a successful, later-stage startup. • This is a fast-moving, full-stack marketing position responsible for establishing marketing strategy and repeatable go-to-market motions to reach financial advisor firms of various sizes. • Developing and implementing creative, unconventional growth strategies to boost customer acquisition is job one. • The Growth Marketing Manager will accelerate Estately’s early success by scaling our lead funnel, establishing our web presence, formalizing the company’s brand and positioning, and developing collateral and sequences for our growing sales activity. • This role reports to our VP of Marketing and will have heavy collaboration and oversight with the General Manager of Estately.

Requirements

• 4+ years marketing generalist experience – we’re looking for a “Swiss-Army knife” marketer who can switch gears between growth hacking/demand generation, content marketing and product marketing as needed. • Marketing or sales responsibility at 1-2 early-stage SaaS start-ups • Previous experience selling to financial advisors or institutions is preferred, but not required • Proficiency in marketing automation tools (preferably HubSpot) and familiarity with Google Analytics, SEO, SEM, social media advertising platforms, and CRM systems • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously • Stellar data analysis skills with the ability to turn insights into actionable strategies • Experience with A/B testing, conversion rate optimization, and performance tracking. • Boundless curiosity about our market, competitors and our customers • Ability to successfully communicate our unique differentiation and value proposition to help grow new business and expansion revenue • Strong storyteller, presenter, and verbal communicator • Results-oriented team player with a collaborative and “can do” attitude • Experience collaborating effectively with sales and product to achieve results • Comfortable working in an environment where change is constant

Benefits

• Work from home • Unlimited PTO • Flexible hours • Competitive salary • Commuter benefits • Company stock options • 401k • Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage) • Short-term and long-term disability insurance • Life and AD&D insurance • Free One Medical membership • Paid parental leave for all parents