Senior Director - Partnerships
November 21
Description
• Build a holistic brand partnership strategy inclusive of key partners, athletes, collaborators and influencers to drive overall brand mission and vision. • Conduct regular market scans to identify new business development opportunities and partnerships to support Athleta’s future growth/vision, with concerted focus on building a pipeline. • Evaluate, structure and execute potential partnerships and business development prospects; build business cases for recommended opportunities that drive brand awareness, provide access to new customer acquisition opportunities and accelerate current capabilities around community and experience. • Oversee all aspects of existing and future brand partnerships including planning, negotiating/overseeing contracts and contract renewals, ongoing relationship building and management. • Manage operational implementation of all facets of the partnership/sponsorship, including securing creative/program assets, developing schedules and deadlines, leading and influencing cross-functional teams required for execution, etc. • Provide end-to-end account management of subset of key partnership opportunities as well as collaboration with cross-functional leaders where partnership opportunities intersect. • Create processes by leveraging data, insights and measurement tools to measure the success of individual partnerships and the partnership program, tracking towards Athleta’s long range plan. • Create more frequent executive-level partnership marketing metrics (i.e. “dashboard”) updates. • Collaborate with key cross functional partners to drive, inform and communicate seasonal plans to ensure partnerships are integrated into the greater business and brand plans.
Requirements
• 12-15+ years of brand partnership experience, with a proven track record of identifying and executing mutually beneficial partnerships • Knowledge of and enthusiasm for the Fashion/Sports/Fitness industries • Excellent interpersonal and people leadership skills; strong executive presence • Demonstrated ability to deliver results through coaching, innovation and accountability • Ability to travel • Agile, proactive, can work in fast-paced environment and able to prioritize effectively • Strong verbal and written communication and presentation skills • Outstanding collaboration and project management skills, including demonstrated track record in managing complex projects across functional lines and through creative problem-solving • Inspirational leader of small and scrappy teams • Experience in budget planning and management
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