Head of Product Marketing Solutions - Enterprise Imaging

5 days ago

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GE HealthCare

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GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

Healthcare • Biotechnology

10,000+ employees

Founded 1892

💊 Pharmaceuticals

📋 Description

• Develop and manage the go-to-market strategy and Commercial Activation process for new products. • Be the trusted expert in GE Healthcare’s enterprise imaging, digital and AI portfolio, understanding the market and target consumers. • Collaborate with Product Management to create strategy and lead marketing execution for product roadmaps and New Product Introductions. • Support Regional Marketing Directors in developing segment-specific marketing plans and ensuring strong product launch execution. • Develop digital campaigns and commercialize new products using innovative marketing approaches. • Ensure customer focus by building relationships with Key Opinion Leaders, academic end-users, and customers, and reflecting the “voice of the customer” in all marketing and sales processes. • Create consumer-oriented marketing collateral, including case studies, testimonials, infographics, and videos, tailored to specific market needs. • Accelerate sales funnel through sales enablement, product campaigns, and life-cycle management solutions. • Set, monitor, and drive key marketing metrics for portfolio success. • Advise global and regional leadership teams on product roadmap and market fit. • Establish strategic partnerships to enhance the SEI Value Proposition and Product Roadmaps. • Liaise with product management and engineering teams to align marketing activities with the product roadmap. • Connect with the Imaging, Healthcare Systems and Science and Technology Product Marketing Teams to support the One GEHC digital strategy. • Build, lead and develop a high-performing product marketing team, fostering collaboration and innovation. • Drive marketing excellence through knowledge sharing, process standardization, and capability building.

🎯 Requirements

• Bachelor’s degree in marketing, business administration, engineering, computer science, or related field. • Minimum 10 years of experience in sales, marketing, product management, and/or engineering leadership roles. • Extensive experience in healthcare software and enterprise imaging domains. • Expertise in product management/marketing, including clinical demonstrations, market analysis, product launches, and life-cycle management. • Excellent business development, project management, time management, and organizational skills. • Travel with notice up to 20-30% of the time.

🏖️ Benefits

• medical • dental • vision • paid time off • 401(k) plan with employee and company contribution opportunities • life insurance • disability insurance • accident insurance • tuition reimbursement