Public Relations Senior Account Executive - B2B Tech, Healthcare

October 11

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Highwire PR

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public relations • technology • consumer • mobile • small business

51 - 200 employees

🤝 B2B

🏢 Enterprise

☁️ SaaS

Description

• Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. • We work with high-growth technology companies and established brands looking to reinvent themselves. • Storytelling fuels transformation, ensuring every voice and perspective is heard. • We foster an inclusive environment, ensuring everyone feels safe, celebrated, and worthy. • Our commitment to diversity, inclusion, and belonging is foundational to our culture. • We're looking for individuals with big ideas and strong opinions. • A successful candidate thrives in high standards and values personal accountability. • Be part of an award-winning culture and contribute to a growing business.

Requirements

• Strong relationships with more than ten key media across business and industry • Ability to identify new media and opportunities for clients and share with teams and across the agency regularly • Regular and ongoing proactive pitches that generate coverage for the whole team • Coaching of junior staff to improve team relationships • Strong grasp and creative use of social media channels to engage and support efforts • Experience measuring the ROI of communications activities • Experience with social media influencer engagement, content campaigns, and media coverage amplification • Ability to manage projects from concept through execution • Track competitors and flag opportunities and news events for commentary or discussion • Own and direct client PR calls • Provide counsel on media opportunities and coverage even under difficult circumstances • Develop quarterly campaigns and PR plans including creative campaigns, trendscapes and thought leadership topics • Own key elements of the PR program (analysts, speaking, content, etc.) • Be a solid go to resource for client contact • Develop budget and team priority allocations • Participation in media training sessions with clients including developing key messages and all follow up from session • Ability to generate a plan for a campaign or an entire PR program • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly • Professional, articulate and timely client communication • Development of consistent, creative, successful pitches • Participation in new business process including research and presenting at pitch • Identify, attend and encourage others to attend networking events • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example • Support teams and manage up and down • Responsible use of flexible work policies • Uses Highwire social channels; writes for Highwire blog • Mentor junior staff to elevate development • Proactively set up quarterly goals with manager; track against goals and demonstrate growth • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion • Identify areas for self-improvement and bring suggestions and solutions to management • Consistently hit deadlines or give enough notice if you won’t • Attends regular networking events

Benefits

• Competitive salary • Merit-based bonuses and promotions • Hybrid work model to suit your schedule and lifestyle • Excellent vacation policy including an extended break for summer and winter holiday • Participate in Empower Hours on Fridays; Team has the ability to log off by 3 pm • 401K Match • Medical and dental benefits/ FSA • Paid Parental Leave • Commuter Benefit • Home office equipment stipend • Growth Mindset Stipend of $100 annually for books, exhibitions, etc. • Technology reimbursement • Wellness benefit • Donation Match • Full-time writing Coach • Mentorship • Monthly recognition programs • Employee referral bonus • New business referral bonus • Quarterly Highwire fun events – Thanksgiving is our favorite holiday • Dog-friendly work environment • Extremely supportive, nurturing environment with many opportunities for learning and growth