Digital Marketing Specialist

15 hours ago

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Description

• The Digital Marketing Specialist will be responsible for improving the company’s website performance, implementing SEO strategies, and increasing organic traffic. • This role requires a creative thinker with strong analytical skills to assess website data, optimize web pages, and improve search rankings across key search engines. • Manage the company’s website content, ensuring user experience (UX) is seamless and optimized for conversion. • Collaborate with the content team and agency to maintain website functionality and performance. • Monitor and analyze website traffic, user behavior, and conversion metrics to identify areas for improvement. • Develop and execute on-page and off-page SEO strategies to drive organic traffic and improve search engine rankings. • Conduct keyword research and competitive analysis to identify opportunities for content optimization. • Monitor SEO performance using tools such as Google Analytics, Google Search Console, SFDC and Tableau.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, or a related field. • Proven experience (3+ years) in website management, SEO, and organic digital marketing. • Proficiency with SEO tools such as Google Analytics, SFDC. • Solid understanding of search engine algorithms, ranking factors, and best SEO practices. • Experience with content management systems (CMS), preferably WordPress or similar. • Excellent analytical skills with the ability to interpret data and generate insights. • Strong communication and collaboration skills to work effectively across teams. • Ability to stay updated on the latest trends and industry changes in SEO and digital marketing.

Benefits

• Flexible Paid Time Off • Medical, Dental, Vision • 12 Weeks Maternity & Adoption • 401K match