Senior Product Marketing Manager

September 28

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InMoment

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Customer experience optimization • Voice of customer • Employee engagement • Social reviews & advocacy • Customer feedback

1001 - 5000

💰 $20M Venture Round on 2011-10

Description

Your Opportunity The Senior Product Marketing Manager will play a hands-on role in shaping the product marketing strategy, developing market insight to refine positioning and messaging, driving pipeline, revenue, and adoption of key features. You will help drive the product marketing efforts with the product, revenue, services, and enablement teams across the globe. You will be a key source of market input to influence product direction with responsibility for enabling competitive product strategy. You will be the expert in our software buyers, how they buy, why they buy and will transfer that knowledge to the product management, marketing, and sales channels. You’ll work with demand marketing teams to conceive and develop innovative integrated marketing content that drive demand for each component of the XI platform. You will ensure the sales and client success teams have the tools, assets, and enablement they need to succeed. The ideal candidate will have great attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into customer benefits and a fantastic writer and producer of demand generating content. You should be a great storyteller with exceptional interpersonal skills, presence, maturity, and emotional intelligence.

Requirements

5+ years of experience in product marketing at enterprise software companies. Proven track record of developing and executing successful go-to-market strategies. Strong understanding of market research, competitive analysis, and customer segmentation. Excellent communication and presentation skills, with the ability to articulate complex concepts clearly. Experience in creating compelling content for various marketing channels (digital, print, events). Ability to collaborate effectively with cross-functional teams and influence stakeholders. Familiarity with product lifecycle management and product launch processes. Data-driven mindset with experience in measuring the effectiveness of marketing campaigns. Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Benefits

Unlimited PTO - We encourage all employees to recharge! 8 paid holidays + 2 floating holidays Your Birthday Off, Volunteer Day Fully Paid Parental Leave up to 18 weeks Medical with FSA and/or HSA (which includes an employer match up to $1,500) Free starter membership to the GymPass app, with access to a network of gyms as well as full access to popular wellness apps such as Calm, Headspace, Meditopia, and Strava 401(k) Retirement matches dollar-for-dollar for the first 2%, and then 50 cents on the dollar for the next 4%. There is a 2-year vesting period for the employer contributions Access to financial counseling through WellCents New Hires are eligible for benefits on the first of the month following their hire date. No cost life insurance, short and long term disability Robust Employee Assistance Program with podcasts, training, webinars and counseling. Autonomy - We trust our employees and offer an extremely flexible work schedule Fun, innovative, collaborative and supportive working environment Inclusion and Diversity teams - Women of InMoment and InMovement Employee rewards and referral programs with generous payouts