Product Marketing Manager

September 20

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Input Output (IOHK)

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Blockchain • Cyrptocurrency • Research • Development • Consultancy

201 - 500

Description

• As a Product Marketing Manager for Lace Wallet at IOHK, you will bring your expertise in high-tech international B2B and B2C marketing to the forefront. • With experience in blockchain or disruptive/emerging technologies, you will collaborate closely with Product Management to understand and convey the unique value of Lace Wallet. • Your role will involve developing and executing marketing and communication strategies that resonate with our community, ensuring that our messaging is clear, compelling, and aligned with the needs of both existing and future users. • Success in this role requires strong collaboration across remote teams, including Product Management, Engineering, Business Development, Research, and Communications. • Develop product positioning and messaging that reflects the unique values and vision of Lace Wallet within the Cardano ecosystem. • Partner with Technical Product Managers, Marketing, and Business Analysts to craft the narrative for Lace Wallet, ensuring it resonates with our target audience. • Drive market engagement for Lace Wallet and related offerings, positioning it as the go-to wallet for the Cardano community and beyond. • Create a portfolio of assets, including concept documentation, user stories, and case studies, that support the marketing and adoption of Lace Wallet. • Develop and maintain consistent global messaging for Lace Wallet, ensuring it is adaptable for localization. • Lead tactical programs in collaboration with Product Management, Marketing, Communications, and Engineering to ensure successful product launches and ongoing promotions. • Coordinate and execute global launches for new features and releases of Lace Wallet, working closely with our in-house agency and regional marketing teams. • Work with the Design team to develop marketing tools such as presentations, guides, videos, infographics, and more, tailored specifically to Lace Wallet. • Stay informed about the competitive landscape, regulatory environment, and use insights to guide marketing and product decisions. • Support regional marketing managers in executing awareness and demand campaigns, including attending and representing Lace Wallet at events, conferences, and exhibitions. • Develop collateral that supports our subject matter experts, including presentations, case studies, and competitive analysis.

Requirements

• Bachelor’s Degree in marketing, engineering, computer science, or a related area; a business or economics degree may also be considered depending on experience • Evidence of success (4+ years) in product marketing, particularly in international markets. • Background in marketing high-tech, emerging, or disruptive technology solutions in both B2B and B2C environments; startup experience is a plus. • Experience working in a rapidly growing organization and scaling technology from early adopters to mainstream users. • Experience in establishing and improving collaborative work processes. • Exceptional written and verbal communication skills, with experience engaging with customers and stakeholders at all levels. • Willingness and ability to travel internationally.

Benefits

• Remote work • Laptop reimbursement • New starter package to buy hardware essentials (headphones, monitor, etc) • Learning & Development opportunities • Competitive PTO