Product Marketing Manager

2 days ago

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Panaseer

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Continuous Controls Monitoring for Enterprise Security

Cyber Security • Risk Metrics • Financial Services • Banking • Enterprise Security

51 - 200

💰 $26.5M Series B on 2021-05

Description

• As a Product Marketing Manager, you will develop compelling messaging across product and sales content. • Craft compelling product messaging that resonates with target personas. • Conduct in-depth market research and competitive analysis to inform strategic decisions. • Co-ordinate, shape and execute external release plans of new products and features. • Develop and maintain sales enablement materials such as product decks, battle cards, one-pagers. • Work with the marketing team to develop and execute product marketing campaigns. • Build strong partnerships with product, sales, marketing and customer success teams.

Requirements

• Background: 3+ years in product marketing roles with a strong background in enterprise B2B sales, ideally in SaaS and cybersecurity organizations with complex decision-making committees. • Messaging: Skilled at understanding and crafting product messaging with experience tailoring messaging for different personas and market segments. You can translate complex concepts into simple messaging. • Product launch: Proven ability to manage product feature launches, from ideation with product teams and sales enablement to promotional activities and monitoring success. • Content creation: Demonstrated ability to create engaging and impactful product marketing materials, including sale decks, case studies, data sheets, videos, blog posts, and educational materials. • Analysis: Proficient in market research and competitor analysis to stay ahead of trends as well as draw insights from win/loss analysis to help inform and improve sales conversion.

Benefits

• An annual leave allowance of 25 days per year • Competitive salaries including equity options • Company pension scheme / 401k • AXA Health Insurance for you and your family / Private Health insurance for you and your family • Life and income protection insurance • Currently offering a productivity allowance to support remote working (£80 per month tax free) / ($100 per month tax free) • Access to benefits market and employee discounts (Bike to Work Scheme, Workplace Nursery Scheme) / Access to benefits market and employee discounts • In-house online wellbeing coaching support