Workforce and Community Education
Customized Education • Community College • Workforce Development • Public Safety • K-12 Education
Associate Director - Salesforce Marketing Cloud
2 days ago
Workforce and Community Education
Customized Education • Community College • Workforce Development • Public Safety • K-12 Education
Description
• The Associate Director, Salesforce Marketing Cloud is responsible for supporting National University’s marketing lead engagement through the Salesforce Marketing Cloud (SFMC) and Salesforce CRM platforms. • This position is responsible for the optimal performance, engagement, and usability of the SFMC and Salesforce CRM platform. • Development and maintenance of personalized automated solutions for complex business requirements. • This position performs hands on Salesforce Marketing Cloud student journeys to engage with prospective and current students. • Works in a collaborative environment with cross-functional teams of Enrollment, Enrollment Operations, IT, and Marketing.
Requirements
• Bachelor’s degree in information technology, marketing, or relevant field required. • 5-7 years’ experience in Salesforce Marketing Cloud in journey builder, automation studio, mobile studio, email studio, personalization studio, and end-to-end SMC implementations. • 5-7 years’ experience involved in hands on SFMC implementations between different systems, and APPS. • 5-7 years’ experience in Salesforce CRM in data integrations and connections, email templates, SMS templates. • 5-7 years' experience in Marketing Automation in SFMC omni-channel journeys, developing engaging customer experiences, developing personalized campaigns, and reporting. • 5-7 years’ experience managing SFMC and Marketing Automation Teams. • 5-7 years' experience collaborating with stakeholders from legal, marketing, IT, customer service, sales to define requirements, deploy campaigns, and provide reporting. • SFMC certification preferred. • Salesforce certification preferred.
Benefits
• Comprehensive well-being benefits for you and your family.
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