Director, Market Research

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MakerSights

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predictive analytics • customer engagement • product development • customer research • retail

51 - 200

Description

• As the Director of Market Research at MakerSights, you will lead the charge in driving insights that inform our marketing, customer, and product strategies. • Building, standardizing and advising on the methods, execution and packaging of findings for different audiences. • Lead the execution of 'research as offense' to support top-of-funnel pipeline generation. • Work closely with internal teams to ensure they have the tools, training, and understanding necessary to leverage research insights effectively. • Collaborate with key Consumer Insights leaders at brands on the optimal design and execution of their MakerSights Insights Program. • Serve as a research industry expert, supporting key client-facing conversations and collaborating with key clients on custom research projects. • Lead and execute special research projects, such as audience calibration, and custom research, from discovery through to presentation.

Requirements

• Proven experience in market research, preferably within the apparel, footwear, and/or accessory sectors. This includes but is not limited to quantitative research, qualitative research, survey design, scripting & analysis, focus groups, social listening, and global strategy. • A proactive partner with our Revenue Team, focusing on generating and communicating research to support our Revenue Goals • Comfortable working as an Individual Contributor who is partnering cross functionally, and building out a function within our team • Flexible and proactive problem solver who finds creative ways to tackle client objectives. • Experience in managing special projects and delivering custom research solutions to clients. • Excellent communication skills, with the ability to present complex research findings in a clear and impactful manner. • Ability to build and maintain strong relationships with internal and external stakeholders.