Digital Media Director

April 3

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Mediastruction

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Mediastruction is a media planning agency based in Boston that specializes in driving brand growth through innovative media and data solutions. The agency focuses on leveraging media for long-term success by offering expert media buying and planning. Mediastruction emphasizes the importance of data science and machine learning in optimizing campaign performance and insights. Known for its ability to help clients navigate the evolving landscape of advertising regulations and consumer privacy demands, Mediastruction positions itself as a leader in helping brands thrive through virtuous media strategies.

digital media • ROI-driven media planning • online media • mobile media • broadcast buying

11 - 50 employees

📱 Media

📋 Description

• Work with client brand and internal agency partners & channel owners to formulate plans that maximize the customer experience across the customer decision journey (awareness, consideration, conversion, loyalty). • Develop all strategic and activation briefs for internal/external partners; provide guidance to deliver on-strategy, on-brand solutions that will enable business results. • Work with both internal and external stakeholders in evaluating and socializing data aggregation and analysis including but not limited to projects like MMM, MTA, Post-Seasonal Wrap Reports, Quarterly Performance reports, etc. • Mediastruction has an internal data science and data analytics practice to assist. • Develop communication strategy against key customer targets and programs. • Ability to seamlessly manage budgets across multiple campaigns, platforms, channels, client, ensuring full delivery. • Work with operations to ensure flawless execution. • Pro-actively view business results and recommend course correction to maximize returns. • Ensure that projects are delivered in a timely manner and that they are always in line with the business’s guidelines, quality standards, and objectives.

🎯 Requirements

• 3+ years of digital media planning experience. • Bachelor's Degree. • Strong breadth of media expertise across search, social, programmatic, online video, and custom partnerships in an omni-channel environment. • Proven ability to build strong business cases and tell clear stories from data. • Expertise in communication strategy. • Strong analytical background with problem-solving skills and ability to translate analytic data into strategic ideas. • Demonstrated strong business judgment and decision-making skills with the ability to identify, prioritize and articulate highest impact initiatives. • Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences – using data. • Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others. • Technical requirements: WORD, Excel, Power Point a must. • Familiarity with DV360, SA360, Campaign Manager, The Trade Desk.

🏖️ Benefits

• Health, dental & life insurance at above-industry subsidy. • Generous paid time off policy. • Semi-monthly philanthropy stipend.