Product Marketing Manager

6 days ago

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Multilocal

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Description

• Multilocal is seeking a talented Product Marketing Manager to join our dynamic marketing team. If you are passionate about driving product strategies and have a background in the ad tech industry, this role is perfect for you. • Develop and implement product marketing strategies to boost product adoption and retention. • Collaborate with the product and tech teams to craft global and regional go-to-market strategies for new products and services, ensuring successful market entry. • Create compelling messaging and positioning to differentiate our products and services in the market, working with the marketing team to produce engaging case studies, videos, and blog posts. • Partner with product management to understand customer needs and experiences, delivering targeted content and education to enhance market adoption and comprehension. • Generate sales enablement and ad solutions materials and provide training to empower our sales teams. • Conduct competitive analysis to guide strategic decisions and refine product positioning. • Track and report on the effectiveness of product marketing initiatives, adjusting strategies as needed. • Engage with customers to collect testimonials and case examples showcasing the value of our products.

Requirements

• Over 5 years of experience in product marketing within the Ad Technology sector. • Exceptional written and verbal communication skills. • Proven track record in developing and executing successful marketing campaigns. • Proficient in market research and data analysis. • Multilingual skills are desirable • Bachelor's degree in Marketing, Market Research, Media, Public Relations, Business, or a related field.