Vice President - Growth Marketing

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MyFitnessPal

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Nutrition • Fitness • Health • Weight Loss • Wellness

51 - 200

💰 $18M Series A on 2013-08

Description

•Lead the strategy for performance and lifecycle marketing to grow MyFitnessPal's user base. •Drive high-impact performance marketing strategies across various channels. •Collaborate with teams to align growth initiatives with product improvements. •Champion the integration of AI and machine learning into marketing strategies. •Manage budgets for growth marketing experiments and foster innovation.

Requirements

•15+ years of experience in growth marketing, ideally in health, wellness, or tech sectors. •Strong analytical and strategic capabilities. •Expertise in digital marketing channels and lifecycle strategies. •Proficiency in analytics and marketing technology platforms. •Exceptional leadership skills. •Excellent communication and presentation abilities. •Results-oriented and adaptable; thrives in a fast-paced environment.

Benefits

•Healthcare including medical, dental, and vision benefits. •401(k) plan and match. •Paid maternity and paternity leave. •Monthly wellness and technology allowances. •Respect for work-life balance with responsible time off. •Opportunities for face-to-face connections with team members. •Mentorship program for career growth. •Competitive annual performance bonus.