Senior CRM Manager

March 13

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NerdWallet

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NerdWallet is on a mission to help provide clarity for consumers and SMBs so they can make financial decisions with confidence. We work hard to cultivate an award-winning culture in which our Nerds can realize this mission, and we pride ourselves on the programs we’ve created to positively impact the lives of our consumers, our Nerds, and our wider world.

Personal Finance • Financial Advice

501 - 1000 employees

Founded 2009

📋 Description

• NerdWallet is seeking a dynamic CRM Manager to direct a team of marketing managers focused on initiatives related to NerdWallet logged-in experience. • This team drives loyalty, engagement and long-term retention by designing and operationalizing engaging multi-channel programs across email, push, in-app and SMS. • The Manager, CRM will identify NerdWallet priorities and translate them into the CRM roadmap. • Key responsibilities include establishing campaign strategies to drive optimization for the NerdWallet logged-in experience, managing a team of CRM Managers, and delivering data-driven insights and performance metrics to relevant stakeholders. • This role requires data driven decision making, keen attention to detail, and strong communication skills with an ability to articulately present to any audience at any level.

🎯 Requirements

• 5+ years of CRM, lifecycle marketing, and/or digital marketing experience for technology-enabled companies • Deep expertise in strategic and technical marketing with an emphasis on email and push channels • 2+ years marketing management experience with a proven track record of managing and developing high-performance marketing teams • Ability to build and deliver campaigns utilizing CRM tools such as iterable, segment and others • Experience building and scaling lifecycle marketing programs across multiple channels such as programs to support app users across mobile and email channels, rewards programs, retention campaigns • Knowledge of and hands-on experience working with multiple email service providers (ESPs) and/or engagement marketing tools • Experience analyzing data and using insights, market trends, and competitive analysis to inform campaign decisions • Experience working cross-functionally within a matrixed organization • Experience working on a FinTech, PropTech, or Real Estate industry

🏖️ Benefits

• Industry-leading medical, dental, and vision health care plans for employees and their dependents • Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care • Mental health support • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend • Work from home equipment stipend and co-working space subsidy • Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities • Hackathons and team events across all teams and departments • Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction • Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match • 401K with company match • Be the first to test and benefit from our new financial products and tools • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar • Disability and Life Insurance with employer-paid premiums