Performance Marketing Lead

6 days ago

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Outschool

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💰 $110M Series D on 2021-10

Description

• Own the strategy, execution, and optimization of our customer acquisition initiatives. • Drive immediate impact by building out our channel testing roadmap, scaling our core platforms (Meta, Google), and expanding into emerging channels like TikTok, influencer marketing, and podcasts. • Success in your first year will be measured by your ability to diversify our acquisition mix through new channel expansion while maintaining strong efficiency metrics across our existing portfolio. • Develop and execute a comprehensive performance marketing strategy, with initial focus on building a robust testing roadmap across both existing and emerging channels. • Partner with cross-functional stakeholders (product, creative, and data) to align acquisition efforts with company goals and product initiatives. • Own and manage the paid marketing budget, ensuring efficient allocation and strong return on investment while scaling new channels to meaningful contribution levels. • Drive strategy and execution across existing channels (Meta, Google) and emerging platforms (TikTok, influencer, podcast), with demonstrated improvement in core metrics within first 6 months. • Develop and manage the channel testing roadmap, maintaining strict CAC and payback targets while successfully launching at least two new channels in first 6 months. • Lead performance marketing forecasting, goal-setting, and KPI reporting to guide strategic decisions. • Partner with the Creative team to develop and execute a performance-focused creative testing roadmap, establishing a regular testing cadence within first quarter. • Integrate customer insights and performance data to inform creative strategy. • Drive continuous improvement in creative performance through systematic testing and iteration. • Collaborate with Growth Product teams to optimize conversion rates, landing pages, and viral loops. • Implement enhanced measurement frameworks to improve channel attribution and decision-making. • Monitor and report on key metrics including CAC, ROAS, and channel performance. • Contribute to team process improvements and best practices. • Share insights and learnings across the broader marketing organization. • Foster a culture of testing, learning, and continuous improvement.

Requirements

• 5+ years of performance marketing experience, with proven success in consumer products • Deep expertise in Meta and Google advertising platforms, with experience scaling campaigns effectively • Track record of testing and scaling emerging channels (TikTok, influencer, podcast) • Strong analytical skills with proficiency in data analysis tools and marketing analytics platforms • Experience managing significant marketing budgets while maintaining efficiency metrics • Strategic mindset balanced with hands-on execution capabilities • Excellence in cross-functional collaboration and stakeholder management • Data-driven approach to decision making with strong testing methodology

Benefits

• Competitive salaries, stock options, and investment plans that make saving for retirement easier. • Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions through our partner, ModernHealth. • PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends. • With a team distributed across the US and Canada, we create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance. • Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool! • Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.