Phusion Projects
Phusion Projects is a beverage company known for creating innovative and distinctive products within the alcoholic beverage market. The company focuses on branding and distribution of its drinks, aimed at providing unique experiences to consumers. With a commitment to quality and creativity, Phusion Projects continually explores new opportunities within the beverage industry.
FMB • Innovation • Alcoholic Beverages • Sales • Packaging
Category Director
March 29
Phusion Projects
Phusion Projects is a beverage company known for creating innovative and distinctive products within the alcoholic beverage market. The company focuses on branding and distribution of its drinks, aimed at providing unique experiences to consumers. With a commitment to quality and creativity, Phusion Projects continually explores new opportunities within the beverage industry.
FMB • Innovation • Alcoholic Beverages • Sales • Packaging
📋 Description
• Category Director is a leadership role that involves leveraging data-driven insights, collaborating cross-functionally to optimize product mix, and building external partnerships to expand category influence. • The ideal candidate has a deep understanding of the adult beverage market, a strategic mindset, and a track record of delivering measurable category growth. • Lead the development of a long-term vision and strategic shelf plan for the Phusion portfolio with top retailer accounts. • Analyze market trends, consumer preferences, and competitive activities to identify key opportunities for expansion. • Define category KPIs and work with the Analytics & Insights team to create regular reporting methods to track progress. • Evaluate category performance regularly and recommend refinements to product lines, packages, or brand positioning. • Work closely with Sales and key account teams to deliver category insights. • Attend customer meetings, industry conferences, and trade events to gather market feedback and foster strategic relationships. • Develop tools and training materials to empower customer-facing teams with category expertise.
🎯 Requirements
• Bachelor’s degree in Business, Marketing, Finance, or related field (MBA or advanced degree preferred). • 10+ years of progressive experience in category management within the adult beverage industry. • Proficiency in syndicated data tools (e.g., IRI, Nielsen, or similar) and translating data into strategic insights. • Demonstrated success in developing category growth strategies and collaborating with cross-functional teams. • Strong communication skills with proven ability to influence stakeholders at all levels—internal and external. • Experience managing direct reports. • Exceptional problem-solving and analytical thinking with the ability to thrive in a fast-paced, entrepreneurial environment. • Willingness to travel (up to 50%) for customer meetings, trade shows, and market visits.
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