Product Line Director

2 days ago

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Description

• Develop and execute the overall product strategy and vision for the product line according to business drivers • Partner with merchandising to achieve target financial goals (revenue, units, and margin) and number of consumer choices against attributes (e.g. program, consumer, channel) • Collaborate with design, merchandising and development to create cohesive product offerings that embody the authenticity of mountain life • Conduct market research to identify trends, customer needs, and competitive positioning within the apparel and fashion industry • Distill and apply consumer/market insights and strategic concepts into a rolling, multi-season product line architecture • Deliver a rationale for the assortment through physical and visual evidence including data, visuals, reports and samples to support positioning, investment and technical execution for the product • Initiative and oversee the product development lifecycle from concept to launch, ensuring alignment with brand values and quality standards, fit intentions and customers • Manage the product life cycle, including release timing, pricing, and inventory strategies to maximize profitability. • Lead cross-functional teams to align on goals, timelines, and deliverables throughout the product go to market (GTM) cycle • Maintain strong relationships with suppliers, manufacturers, and other key stakeholders to ensure execution excellence. • Manage the PLM software and maintain line plan inclusive of data integrity, information flow from line plan to forecasting to support demand planning and operational needs • Define, create and maintain physical and digital assets needed to support cross departmental understanding of product range inclusive of name, color and end use • Streamline communication from concept to customer via the sales teams in order to sell in and sell through according to fabric, feature/ benefit and end use • Execute MSRP strategy considerate of Stio line plan, industry, market value, risk profile & margin targets • Create initial costing expectations according to margin requirements and market value • Hire, train and coach a team of skilled and inspired contributors managed in alignment with Stio culture and management philosophy • Adhere to annual Product Development budget and contribution to topline revenue, margin and EBITDA goals • Lead onboarding of new software platforms designed to enhance product creation

Requirements

• Bachelor's degree in Business, Fashion Merchandising, Apparel Design, or a related field; MBA is a plus. • Minimum of 7 years of experience in product management or product line development within the outdoor or apparel industry. • Proven track record of successfully launching and managing product lines that resonate with target customers. • Strong analytical skills with the ability to interpret market data and make data-driven decisions. • Excellent communication, leadership, and collaborative skills to work effectively across teams. • Ability to thrive in a fast-paced, dynamic environment while managing multiple projects and deadlines. • Passion for the outdoors and a deep understanding of the lifestyle and values of mountain life. • Centric (PLM Software) experience preferred • Excellent communication skills, both written and verbal, required • MS Office and Google Products experience required with a working knowledge of PLM Systems preferred

Benefits

• Company paid Medical, Dental Vision plans • Company Paid Long Term Disability and Term Life • Employee Assistance Program • 401k with Match • Generous paid time off policies • Gear test, perks, and more