General Manager - New Product Commercialization

March 19

🏈 Alabama – Remote

Although this job is listed in Alabama, this company may be open to hiring remote in other states.

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

+24 more states

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🥔 Idaho – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

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Tapcheck

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Tapcheck is a company that provides earned wage access solutions for employees, allowing them to access their earned wages on demand through a mobile app. Their service is free for employers to offer, and it integrates seamlessly with payroll and timekeeping systems. Employees can receive their wages directly in their bank account or on a Tapcheck Mastercard, providing financial flexibility and helping reduce employee financial stress. Tapcheck aims to improve employee loyalty and retention by providing convenient and transparent access to wages.

Financial Services • Fintech • Payments • Payment Technology • Financial Technology

51 - 200 employees

💸 Finance

💳 Fintech

👥 HR Tech

💰 Venture Round on 2023-04

📋 Description

• The General Manager, New Product Commercialization will be responsible for leading the end-to-end commercialization of new products from product launch to full-scale market penetration. • This high-impact leadership role will drive go-to-market (GTM) strategy, ensuring seamless cross-functional alignment and the achievement of key business objectives. • You will own the commercialization strategy, work closely with Product, Marketing, Sales, Customer Success, and Revenue Operations teams, and oversee the entire process from product launch to adoption, driving significant revenue growth. • This role reports to the Chief Operating Officer (COO) and requires a balance of strategic vision, hands-on execution, and a strong commercial mindset. • The ideal candidate has deep expertise in GTM strategy and scaling new products within high-growth environments. • Develop strategies to drive market expansion, sales enablement, and customer adoption, including targeting new segments and exploring strategic partnerships to accelerate growth. • Build and implement scalable frameworks for efficiently launching and commercializing new products across the organization. • Lead the development and execution of a comprehensive GTM strategy for new products, defining key milestones, success metrics, and execution plans to ensure smooth product rollouts, with clear ownership of revenue and adoption targets. • Collaborate with Product Marketing and Sales Enablement to craft compelling product positioning, competitive differentiation, and value propositions that drive demand, adoption, and revenue. • Define, track, and report KPIs for product success, including adoption rates, revenue impact, and customer engagement, using data to refine and optimize commercialization strategies. • Partner with Customer Success and Support to collect post-launch feedback, ensuring continuous product improvements and fine-tuning of the commercialization strategy.

🎯 Requirements

• 10+ years of experience in product commercialization, GTM strategy, or general management, ideally in high-growth SaaS. • In-depth experience in FinTech and/or HR Tech industries, with a deep understanding of the unique challenges and opportunities in these sectors. • Proven track record of successfully launching, scaling, and commercializing new products, driving significant revenue growth. • Strong leadership skills with a strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment. • Extensive experience working cross-functionally with Product, Sales, Marketing, Revenue Operations, and Customer Success teams to ensure smooth and successful product launches. • Strong analytical and problem-solving skills, with the ability to use data to drive decisions and improve outcomes. • Experience in scaling GTM motions, driving product-market fit, and identifying strategic partnerships to accelerate market entry.

🏖️ Benefits

• Flexible Paid Time Off • Health Insurance • Dental Insurance • Vision Insurance • 401K Match