Senior Mobile User Acquisition Specialist

October 12

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Description

• Join our mobile user acquisition team as an experienced Mobile User Acquisition specialist to help lead our user acquisition strategies. • You will be responsible for the planning, execution, optimisation, and scaling of user acquisition campaigns across various mobile ad platforms to drive our app's growth. • Design, execute and optimise user acquisition strategies across different mobile ad platforms such as Google, Facebook, Apple Search Ads, TikTok, Snap, etc., to drive app installs and meet our KPIs. • Monitor and analyse ad performance data to optimise campaigns, ensure KPIs are met and identify new growth opportunities. • A/B test creative assets and ad copy, analyse results and apply insights to improve campaign performance. • Collaborate with the design team to create high-performing ad creatives tailored to mobile platforms. • Manage relationships with external partners and vendors, negotiate deals and contracts to maximise ROI. • Collaborate with the product and analytics teams to understand user behaviour and refine user acquisition strategies.

Requirements

• Minimum 3-5 years of experience in performance-based user acquisition or mobile marketing, ideally in a high-growth mobile app environment. • Understanding and experience with deep funnel conversions and performance marketing patterns is a must. • Proven track record of managing, optimising, and scaling user acquisition campaigns across multiple mobile ad platforms. • Strong analytical skills and data-driven mindset. • Experience with mobile attribution tracking tools (like AppsFlyer, Adjust, etc.) is a must. • Deep understanding of mobile ad metrics (CPI, CPA, CAC, LTV, ROI, etc.). • Strong knowledge of A/B testing, cohort analysis, and ROI analysis. • Excellent communication and project management skills.