Senior Business Development Manager, Optics

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VSP Vision Care

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Vision Benefits • Eye Health Management • Charity Care and Community Outreach • Health-Focused Vision Care • Government Market Solutions

1001 - 5000

Description

• With minimum direction, performs business diagnostics and develops a business strategy for key VSP Optics accounts • Exercises in-depth knowledge of the organization’s services, products, and technology • Identifies areas of growth within assigned territory for strategic customers connecting them with VSP Optics’ solutions • Direct responsibility for the achievement of sales goals within assigned territory • Acts as subject matter expert within Optics as well as a liaison across the line of business sales teams to support VSP Vision growth goals • Through strategic consultation with high-value (potential) customers, formulate and implement customized Optics business solutions for practices • Alone or in conjunction with other LOB teams, connects business plan objectives with VSP programs, initiatives, and offerings • Collaborates with other sales and business personnel to identify top Unity and Premier conversion opportunities • Introduces new products and technology into the customer base in support of business strategy and practice growth goals • Identifies areas of opportunity for both the account and VSP Optics line of business • Monitors customer performance to ensure appropriate growth results and practice education needs are met • Cultivates and develops strong business relationships with customers including doctor alliance groups, strategic accounts, doctor-owned labs, and cross line of business partners • Actively pursues knowledge and information on developing market trends and new technology in the optical industry • Stay current, if not ahead of market trends that impact or could benefit professional optometry • Presents market data insights and benchmarking, including lens enhancements, materials performance analytics, and dispensing data to provide customers with information and tools aimed at improving overall practice results • Develops and implements actionable sales plans focused on account needs to ensure their long-term success while also increasing profitable revenue for VSP Optics • Promotes and sells VSP Optics products and services, and supports Unity distributors (Elite, Allied) to ensure achievement of sales goals within assigned territory • Educates and assists customers with product and business decisions, and practice management strategies • Maintains and demonstrates a firm understanding of all ophthalmic dispensing and business practices within accounts • Actively seeks and maintains competitive industry knowledge • Presents clear and consistent product and program messages to accounts • Shares up-to-date program knowledge to build practice revenue • Manages various priorities and relationships between the practice and VSP Vision business partners in order to achieve results • Operates as an objective liaison between VSP Optics and customers to ensure service levels and expectations are met with appropriate and effective solutions

Requirements

• Bachelor's degree in business or related field, or equivalent experience • Eight years of direct outside sales, account management, business development, or client relationship experience, preferably in the optical industry • Advanced written and verbal communication, influencing and problem-solving skills • Demonstrated professionalism and leadership in dealing with situations involving controversy and conflict • Demonstrated ability to balance customer needs with VSP Optics’ and VSP Global objectives • Demonstrated ability to build relationships with key decision-makers and industry leaders • Proven ability to navigate complex situations through the organizational landscape and with multiple stakeholders • Ability to drive results through informal authority, serve as a consultant to internal and external business partners, representing users and customers in every thought and interaction • Strong attention to detail, organizational, and customer service skills; excellent presentation skills • Demonstrated track record in meeting goals with major account responsibility • Relies on extensive experience and judgment to plan and accomplish goals • Strong business aptitude and problem-solving skills • Strategic skills to support envisioning work, planning, and forecasting • Ability to travel for business as needed (up to 70% of the time) • Clean DMV record • Ability to regularly exercise discretion and independent judgment in the performance of job duties • Must reside in ME, DE, VT, CT, RI, MA, PA, OH, KY, GA, SC, NC, FL