Director - Earned & Owned Strategy

2 days ago

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Logo of Wpromote

Wpromote

Paid Search & Media β€’ Creative Services β€’ SEO β€’ Earned Social β€’ Content Marketing

201 - 500

Description

β€’ Searching for a Director of Earned & Owned Strategy for enterprise marketing solutions β€’ Focused on client retention and deploying creative Earned & Owned Media solutions β€’ Aims to grow Earned & Owned Media investment and new business development β€’ Believes great work requires great people and supports an inclusive work environment

Requirements

β€’ Minimum of 5 years of experience in at least two of the Earned & Owned Media channels (SEO, Content Marketing, Content Development, Email Marketing, Affiliate Marketing, Influencer Marketing) β€’ Experience managing a fully-integrated digital campaign utilizing cross-channel insights β€’ Bachelor's degree (BA/BS) or equivalent practical experience β€’ Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results β€’ Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI β€’ Strong understanding of how web experiences (e.g., desktop sites, mobile sites, mobile apps) fit into holistic marketing strategies β€’ Strong analytical mindset with experience in advanced measurement and reporting tools such as Google Analytics, Adobe Analytics, Big Query, etc β€’ Proficiency in financial modeling, investment plans and forecasting through decision-making and associated tools including Excel and Google Spreadsheets β€’ A track record of leading successful new business pitches that demonstrate unique strategy opportunities and ultimately generate growth β€’ The ability to use consumer insights data, customer journey maps, organic performance, and key trends to inform the development of strategies and plans β€’ Solid time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly β€’ Excellent oral, written, and interpersonal communication skills; including strong presentation skills

Benefits

β€’ Half-day Fridays year round β€’ Unlimited PTO β€’ Extended Holiday break (Winter) β€’ Flexible schedules β€’ Work from anywhere options* β€’ 100% paid parental leave β€’ 401(k) matching β€’ Medical, Dental, Vision, Life, Pet Insurance β€’ Sponsored life insurance β€’ Short Term Disability insurance and additional voluntary insurance β€’ Annual Class Pass Credits and more!

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