Director - Earned & Owned Strategy
October 29
Description
• Searching for a Director of Earned & Owned Strategy for enterprise marketing solutions • Focused on client retention and deploying creative Earned & Owned Media solutions • Aims to grow Earned & Owned Media investment and new business development • Believes great work requires great people and supports an inclusive work environment
Requirements
• Minimum of 5 years of experience in at least two of the Earned & Owned Media channels (SEO, Content Marketing, Content Development, Email Marketing, Affiliate Marketing, Influencer Marketing) • Experience managing a fully-integrated digital campaign utilizing cross-channel insights • Bachelor's degree (BA/BS) or equivalent practical experience • Strong boardroom presence and ability to communicate with C-suite executives on the client-side to thoughtfully explain strategy, purpose and results • Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI • Strong understanding of how web experiences (e.g., desktop sites, mobile sites, mobile apps) fit into holistic marketing strategies • Strong analytical mindset with experience in advanced measurement and reporting tools such as Google Analytics, Adobe Analytics, Big Query, etc • Proficiency in financial modeling, investment plans and forecasting through decision-making and associated tools including Excel and Google Spreadsheets • A track record of leading successful new business pitches that demonstrate unique strategy opportunities and ultimately generate growth • The ability to use consumer insights data, customer journey maps, organic performance, and key trends to inform the development of strategies and plans • Solid time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly • Excellent oral, written, and interpersonal communication skills; including strong presentation skills
Benefits
• Half-day Fridays year round • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options* • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass Credits and more!
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