Territory Sales Manager - East

November 22

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Logo of Daiya Foods Inc

Daiya Foods Inc

Plant-Based • Dairy Free • Gluten Free • Soy Free • Vegan

201 - 500

💰 Venture Round on 2015-06

Description

• Manage and develop regional distributors to support overall Foodservice sales goals. • Implement pricing strategies, introduce new items, and work with emerging chain account partners across the distribution network. • Negotiate marketing programs and develop sales in collaboration with the Daiya FS team. • Secure, develop, and grow business with existing partners, including negotiating and managing marketing programs. • Implement pricing and promotional strategies for new and existing chain accounts. • Enforce Daiya product specifications with key Non-Commercial operators (e.g., ARAMARK, Avendra). • Actively plan coverage and execution for operators in key Non-Commercial segments (e.g., C&U, Schools, B&I, Healthcare). • Oversee sales planning and execution with key broker offices, identifying sales targets and driving execution. • Train brokers on existing and new Daiya products; collaborate with brokers on targeted accounts. • Strategically plan and execute all foodservice shows, working with the RSM West and the food show coordinator for national and regional events. • Attend major food shows, such as Pizza Expo, NRA, ANC, and NACUF's Nationals. • Forecast and manage yearly trade show budgets and total Food Service spend. • Forecast annual sales based on trends and company objectives. • Conduct appropriate training and consultancy to support sales efforts.

Requirements

• Bachelor’s degree in a business-related field (or equivalent combination of education, training, and experience). • 3-5 years of experience in foodservice regional management and distributor sales, or a similar combination of relevant experience • Strong understanding of foodservice supply chain and distribution. • Proven experience in developing relationships and sales with foodservice operators, particularly in non-commercial accounts. • Experience with food show attendance, setup, and execution. • Experience successfully selling niche or specialty products into the foodservice sector preferred. • Familiarity with back-of-house procedures and cooking methods/techniques; comfortable working with culinary personnel. • Passion for wholesome, plant-based, natural, or alternative foods preferred

Benefits

• Competitive compensation • Extended health benefits • 3 weeks’ vacation • Flex days • Retirement savings matching program • Flexible spending account

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