Digital Account Manager

4 days ago

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ABM • Demand Generation • Performance Marketing • Inbound Marketing • SEO

51 - 200

Description

• Serve as the main point of contact for clients, building and maintaining strong relationships to understand their business objectives and marketing needs. • Develop and implement effective performance marketing strategies across various digital platforms, ensuring alignment with client goals. • Create and oversee social media campaigns that drive engagement and brand awareness, utilizing analytics to refine strategies. • Monitor, analyze, and report on campaign performance metrics, providing actionable insights to clients for continuous improvement. • Work closely with internal teams, including creative, content, and analytics, to deliver high-quality campaigns that meet client expectations. • Oversee client budgets, ensuring that resources are allocated efficiently to maximize ROI on marketing efforts. • Stay updated on industry trends and emerging technologies to provide clients with innovative marketing solutions.

Requirements

• Previous experience in account management or a similar role within digital marketing. • Strong understanding of performance marketing, social media platforms, and digital advertising strategies. • Proficiency in analytics tools (e.g., Google Analytics, social media insights) and ability to translate data into actionable strategies. • Excellent communication and interpersonal skills, with a client-focused mindset. • Strong organizational skills and the ability to manage multiple projects simultaneously.