IPG Mediabrands
Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter
10,000+
Director Platforms - Web Analytics
2 hours ago
IPG Mediabrands
Media Planning & Buying • Automation & Programmatic • Digital Media • Branded Content • Media Barter
10,000+
Description
• Lead and oversee website analytics team members • Oversee the collection, analysis, and interpretation of data • Grow best in class analytic foundations in GA4, Adobe Analytics • Develop and present actionable insights to stakeholders • Examine audience behavior to identify trends and preferences • Work collaboratively across departments to align content strategies with analytics • Build, mentor, and manage a high-performing analytics team • Stay current with industry trends and best practices in analytics and data science
Requirements
• Bachelor's degree or applicable work experience • Analytic certifications a plus • 2+ years of experience leading analytic resources and working in conjunction with other agencies on a client account • 4+ years of experience of analytical experience • 5+ years of experience in audience and platforms
Benefits
• Medical and dental coverage • 401(k) plans • Flex spending • Life insurance • Disability • Employee discount program • Employee stock purchase program • Paid family benefits • Discretionary time off days • Company-wide Appreciation Weeks and Wellness Days
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